What’s in
a name?

Love, that’s what!

The ancient Greeks had a unique word for the love of family, friends, community, and people. “Phil” is the root of both philosophy and philanthropy, and is therefore the heart of our mission.

Philanthropy is not just what we believe in. It’s a labour of love. Who we work for and with, why we get out of bed every morning, it all begins with a deep commitment to the people we share this world with.

How it all began

Most creative ideas begin as a tiny seed in the mind of the creator — an inspiration that takes root and becomes something more than its beginning. Kim Fuller, Phil’s founder, chose to follow in the family business after university graduation. With her father’s influence as an illustrator during the Mad Men era of advertising and her mother’s faithful dedication to philanthropy of all kinds, it seemed like a natural consequence that Kim would launch her own business combining her family ethos.

Kim’s unique approach attracted many like-minded individuals looking for an alternative outlet to channel their own hope for the future. By rallying everyone around a shared philosophy, Phil flourished. Today, we still believe that empowering organizations striving to make a better world is the most important job out there.

Our values

They help us to determine how we will pursue our purpose. They facilitate better decision making on a daily basis. They are the foundation for every relationship that we nurture. Phil’s values represent the choices that we make as a mission-driven business.

Be human

We recognize that we have individual strengths and weaknesses and accept that every day has ups and downs. We practice empathy and celebrate our diversity.

Give it all you’ve got

We exercise tremendous grit when delivering a project to ensure it is of the highest quality, completed on time and on budget. While we value process, results are how we measure our success.

Diversity, inclusion, & equity

People are equal, and therefore must be treated equitably. Respect is a basic right that must be given without prejudice. Celebrating our differences and bringing together diverse perspectives makes us stronger, more resilient, and remarkably creative.


Co-explore, co-create, collaborate! Our inspiration comes from Margaret Mead’s powerful quote: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” No silos, no egos.

Think big, be nimble

Armed with a working compass and knowledge of the terrain, we lead our clients to discover new levels of success. We set ambitious goals and work together to fulfill them.

Our vision

We believe in a world built on a foundation of social, moral, and environmental responsibility.

We all have an obligation to leave the world a better place.

We became a certified B Corp in 2017 as a way to measure, improve, and communicate our positive impact in the world.

At Phil, we have decided to adopt the goals set out by the United Nations as a way to build a better world for people and the planet by 2030.

Phil’s Primer on Being Bold

People of Earth and especially those working diligently for social causes, hear this: for too long we have been divided by different priorities and interests, each taking small steps in different directions trying to achieve our modest goals.

This mediocracy must end now. It is time for boldness.

Shared challenges are crying out for solutions – we need shared approaches to tackle them. With less than ten years left to achieve the world’s sustainable development goals (SDG), the revolutionaries at Phil are taking a stance against disillusionment and inaction. We are hurling our hopes at the stars knowing full well the deck is currently stacked against us – but we believe in the power of true synergies.

We know the SDGs are universal. They force every nation, sector, business, profession, and every person on this planet to transform and rethink the way we live. The SDGs implore us to rebuild the systems that are ravaging our ecological and human health.

This metamorphosis cannot be left up to ever changing governments, vested lobbyists, deal makers, policy people, and the so-called experts of the world. It is up to us and the individual organizations, forward thinking businesses, grassroot community initiatives, and innovative financiers to disrupt the status quo.

If you get up in the morning and go to work for change, you must take action on the world’s to-do list. We are challenging you to join us in a collective effort, a true synergy by those working for good. This is it – the SDGs are our common goals. We are calling on you to take action before it’s too late.

Here is what must be done now:

  • Translate the SDGs into a language that resonates with your public and that inspires your community to be changemakers.
  • Showcase the SDGs’ relevance to your organization. No one on earth can do what you do in the precise way that you do it – share your method of moving the dial towards a more equitable world. Don’t keep it a secret – spread your message far and wide!
  • Cause a chain reaction of change. Connect with your sponsors, funders, donors, and clients about the urgency of collaborating on a community level, or even a regional or provincial scope. Let’s change the framework that is limiting us from achieving the SDGs by 2030.

Our goals are simple and transparent, and they resonate with the real people who work in the social sector and beyond. Gone are the days of complacency, we are in too deep for mediocracy to prevail. It is time for action and boldness. Join us now!