Our blog
Phil tells you like it is
Our posts will make you think, question the status quo, keep an eye out for trends, and invite you to improve yourself – it’s all here.
A handy guide to evaluating your comms strategy
With the new year underway it’s important to begin on the right foot in what will probably be a 12-month marathon to catch up on lost opportunities for most nonprofits. Like every dedicated athlete, social sector superstars need to take stock of their current...
Websites are the cornerstone of communications
“Omnes viae Romam ducunt!” The famous expression “All roads lead to Rome” means that all paths or activities lead to the center of things. This was literally true in the days of the Roman Empire, when all the empire's roads radiated out from the capital city. The...
Beyond the Traditional Annual Report: Demonstrating impact in a better way
Do the words “annual report” give you the literary equivalent of taking a sleeping pill? Is it the financials, the dry formal letters from the board, or the huge list of thank yous that go on for 10 pages? It is sad to say that the term “annual report” comes loaded...
Collaboration with no bitter aftertaste
“One is the loneliest number” - song by Harry Nilsson One really is the loneliest number. Why is it that we insist at going at things alone instead of finding some kindred spirits ready to share the journey with us? In honor of National Philanthropy Day on...
How nonprofits can budget better for marketing and fundraising this year
When it comes to budgeting for marketing and fundraising, there is a lot of guesswork going on in the not-for-profit world. It is not unique to our sector, marketing has always been seen as more art than science, at least in its early days. But when uncertain times...
Pitfalls of paid online advertising
With such a wide variety of options available in online advertising today it is not surprising that many not-for-profit organizations feel like they are at the casino when allocating their precious marketing budget. Each type of online advertising avenue has pitfalls...
Creating value without events during a pandemic
Many nonprofit professionals are racking their brains trying to figure out how to create value when they can’t host events. For years, charities have relied on transactional-experiential exchanges that have now been shattered by this pandemic. It’s time to get...
Is Copywriting The Secret To Increasing Your Donations?
– by Anders Bjella, Digital Marketing, Phil Last month, Peter Singer’s book “The Life You Can Save” challenged my ideas around charitable giving. There is no guidebook for how much we, as members of an affluent society, should give. The societal taboos surrounding...
New research insights for grant-makers
COVID-19 is putting increased pressure on Canadian charities, grant-makers are needed to step up with more money, and to distribute the funds in faster and simpler ways. Furthermore, charities will need grant-makers to fund overheads, staff salaries and the costs of...
Say goodbye to the zombie apocalypse – reviving a paralyzed board
There is nothing more frustrating than having the deep desire to achieve a goal and realizing that there is no way you will attain it in the near future. Many people chose to work or volunteer for non-profits because they recognize that a glaring social issue needs to...
