Our blog
Phil tells you like it is
Our posts will make you think, question the status quo, keep an eye out for trends, and invite you to improve yourself – it’s all here.
Strategize your rebrand: How Zeffy navigated the challenge
It can feel daunting to decide a rebrand is the best course of action for your organization. While crafting a robust strategy should precede any initiative towards a new brand, it is not always an intuitive first step. Our trusted partner, Zeffy, discusses the...
Beyond awkward – Donor Sexual Harassment in the Nonprofit Sector
It's not every day you see a university institution hand back a check for a half million dollars. But a Quebec institution recently had to do just that when it found itself in a sticky situation because of a donor who had the impression his donation had bought him...
Why You Should Care About Your Branding Process
Branding is one of the most important elements any organization must consider in order to successfully achieve its mission. Yet it is often overlooked - potentially affecting fundraising opportunities and more. Indeed, since a strong brand has a major impact on the...
Donor Segmentation: How it Helps You Raise More
This guest post was written by Jack Showers, a nonprofit research analyst at KIT, an AI-powered insights and reporting toolkit. When he isn’t cheering for the Raptors or watching an 80s action movie, he’s studying the social sector and he is especially passionate...
How nonprofit organizations can achieve accessibility and inclusivity when communicating online
We all know how frustrating it can be when something on the internet is hard to read or understand. While some may only encounter these barriers occasionally, many individuals living with disabilities or neurodiversity experience barriers to accessibility every single...
Creating a compelling case for support: the key to successful fundraising
Explaining why you have to raise money is never really as simple as it sounds. Your case for support has to be presented in a clear, concise, and convincing manner. Often, people working within an organization are too close to the day-to-day activities and have...
Website Strategy For Not-for-Profits
The web is forever changing – from the introduction of mobile-first indexing to advanced content marketing strategies, staying up to date with website strategies in the not-for-profit world can feel like a full-time job. Luckily, we’re here to help (because it is our...
What Nonprofits Should Know About Fraud Protection
This post dives into how both Canadian and American nonprofits can protect themselves from fraud and is contributed by Peggah Azarvash, a Sales Executive with iATS Payments. For nonprofit organizations all over the world, the threat of fraud is a boogeyman that seems...
Three ingredients for successful peer-to-peer initiatives
Collaboration, coordination, and creativity Third party fundraising initiatives are events that your supporters create themselves. These include campaigns created around participation in endurance events (like marathons or walk-a-thons), celebrations (like weddings...
Fundraising and Communications Success – it all starts with your strategic plan
Kim Fuller, CEO of Phil, was invited to share her insight with the Canadian Association of Gift Planners. The association works to ensure that strategic charitable gift planning, a donor-centred process that meets donors' philanthropic goals, continues to play an...
