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How nonprofits can budget better for marketing and fundraising this year
* Originally published on October 19, 2020. Updated for accuracy and comprehensiveness. * It hasn’t been easy for not-for-profits to budget for marketing and fundraising in such uncertain times these last few years. With the number of donors decreasing and their...
Spring into action now for a smooth year-end campaign!
Take stock and set your planning in motion early for a stress-free lead-up to the most generous time of year!
A robot didn’t write this article
When and when NOT to use AI for fundraising, designing, and communicating with your audience.
Get the word out: changing the mindset around funding overhead in not-for-profits is imperative
Kim Fuller, Founder and CEO, PHILWhen I recently watched humanitarian activist Dan Pallotta’s movie UnCharitable, I almost jumped out of my seat and started cheering. He captured exactly what I have been thinking about for the last 25 years: the for-profit sector can...
Forging a New Path: How Nonprofits Can Meaningfully Participate in Truth and Reconciliation
This guest post was written by Rola Helou, one of Phil’s Strategy and Governance collaborators, who has over two decades of experience working with Indigenous communities.I recently had the opportunity to participate in a Blanket Activity on the territory of the...
How to Improve Donor Engagement Through Not-for-profit Branding
A strong brand garners support when it stands out and resonates with its target audience. This is why your not-for-profit should craft a compelling case for support through its branding. Not-for-profit branding refers to the process of creating a unique identity that...
5 Fundraising Ideas to Raise More for Your Mission
As a not-for-profit, it’s essential to define what impact you want to have before you plan your fundraising campaign. Nailing down your definition of an attainable end-state will help you understand what success means to your organization. Establishing target metrics...
Lead with empathy: Supporting the 2sLGBTQIA+ community
Your voice as an ally matters now more than ever Empathy should always come before understanding. And yet, understanding is an important part of supporting the 2sLGBTQIA+ community, because how can you advocate for a cause you don’t understand? From the...
Say thank-you: How not to disappoint your corporate donors
How not to disappoint your corporate donors Something is better than nothing when it comes to building relationships with any donor, but that extra something can pay off especially well with corporate donors. When dealing with corporate donors, a plan is not a...
Getting Started: 4 Nonprofit Digital Waiver Best Practices
Waivers have a variety of use cases and benefits for both for-profit business and charitable organization events. Waivers are typically intended to obtain a liability release from participants, but nonprofits can also gather supporter data through waivers. Using...