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A handy guide to evaluating your comms strategy
With the new year underway it’s important to begin on the right foot in what will probably be a 12-month marathon to catch up on lost opportunities for most nonprofits. Like every dedicated athlete, social sector superstars need to take stock of their current...
Websites are the cornerstone of communications
“Omnes viae Romam ducunt!” The famous expression “All roads lead to Rome” means that all paths or activities lead to the center of things. This was literally true in the days of the Roman Empire, when all the empire's roads radiated out from the capital city. The...
Beyond the Traditional Annual Report: Demonstrating impact in a better way
Do the words “annual report” give you the literary equivalent of taking a sleeping pill? Is it the financials, the dry formal letters from the board, or the huge list of thank yous that go on for 10 pages? It is sad to say that the term “annual report” comes loaded...
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