Creating a donor or customer journey is really about showing love by building a more profound, long term relationship. As a not-for-profit...
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Websites are the cornerstone of communications
“Omnes viae Romam ducunt!” The famous expression “All roads lead to Rome” means that all paths or activities lead to the center of things. This...
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Collaboration with no bitter aftertaste
“One is the loneliest number” – song by Harry Nilsson One really is the loneliest number. Why is it that we insist at going at...
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How nonprofits can budget better for marketing and fundraising this year
When it comes to budgeting for marketing and fundraising, there is a lot of guesswork going on in the not-for-profit world. It is not unique to...
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Creating value without events during a pandemic
Many nonprofit professionals are racking their brains trying to figure out how to create value when they can’t host events. For years,...
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Is Copywriting The Secret To Increasing Your Donations?
– by Anders Bjella, Digital Marketing, Phil Last month, Peter Singer’s book “The Life You Can Save” challenged my ideas around charitable...
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