Creating a donor or customer journey is really about showing love by building a more profound, long term relationship. As a not-for-profit...
READ MOREA handy guide to evaluating your comms strategy
Jan 11, 2021 | Non-profit planning, Non-profit technology
With the new year underway it’s important to begin on the right foot in what will probably be a 12-month marathon to catch up on lost...
READ MOREWebsites are the cornerstone of communications
Jan 8, 2021 | Articles, Fundraising, Non-profit marketing, Non-profit planning, Non-profit technology, Our clients in the media, Our work, Philanthropic Management, Resources, Websites
“Omnes viae Romam ducunt!” The famous expression “All roads lead to Rome” means that all paths or activities lead to the center of things. This...
READ MOREBeyond the Traditional Annual Report: Demonstrating impact in a better way
Dec 9, 2020 | Non-profit marketing, Non-profit planning, Non-profit technology, Websites
Do the words “annual report” give you the literary equivalent of taking a sleeping pill? Is it the financials, the dry formal letters from the...
READ MOREHow nonprofits can budget better for marketing and fundraising this year
Oct 19, 2020 | Fundraising, Non-profit marketing, Non-profit planning
When it comes to budgeting for marketing and fundraising, there is a lot of guesswork going on in the not-for-profit world. It is not unique to...
READ MORECreating value without events during a pandemic
Aug 14, 2020 | Fundraising, News, Non-profit planning
Many nonprofit professionals are racking their brains trying to figure out how to create value when they can’t host events. For years,...
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