Creating a donor or customer journey is really about showing love by building a more profound, long term relationship. As a not-for-profit...
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A handy guide to evaluating your comms strategy
With the new year underway it’s important to begin on the right foot in what will probably be a 12-month marathon to catch up on lost...
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Websites are the cornerstone of communications
“Omnes viae Romam ducunt!” The famous expression “All roads lead to Rome” means that all paths or activities lead to the center of things. This...
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Beyond the Traditional Annual Report: Demonstrating impact in a better way
Do the words “annual report” give you the literary equivalent of taking a sleeping pill? Is it the financials, the dry formal letters from the...
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How nonprofits can budget better for marketing and fundraising this year
When it comes to budgeting for marketing and fundraising, there is a lot of guesswork going on in the not-for-profit world. It is not unique to...
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Creating value without events during a pandemic
Many nonprofit professionals are racking their brains trying to figure out how to create value when they can’t host events. For years,...
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