{"id":50325,"date":"2019-10-31T15:46:39","date_gmt":"2019-10-31T15:46:39","guid":{"rendered":"http:\/\/phil.ca\/?page_id=50325"},"modified":"2022-04-28T18:40:10","modified_gmt":"2022-04-28T18:40:10","slug":"faculte-de-gestion-desautels-de-luniversite-mcgill","status":"publish","type":"page","link":"https:\/\/phil.ca\/fr\/etudes-de-cas\/faculte-de-gestion-desautels-de-luniversite-mcgill\/","title":{"rendered":"Facult\u00e9 de gestion Desautels de l\u2019Universit\u00e9 McGill"},"content":{"rendered":"

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\u00c9tude de cas<\/h1>\n

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Facult\u00e9 de gestion Desautels de l\u2019Universit\u00e9 McGill<\/h1>\n

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Aper\u00e7u<\/h1>\n

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Fond\u00e9e en 1905, la facult\u00e9 de gestion\u00a0<\/span>Desautels<\/a>\u00a0de l\u2019Universit\u00e9 McGill est class\u00e9e parmi les meilleures \u00e9coles de commerce au monde selon les magazines BusinessWeek, Canadian Business, Forbes, The Economist et le Financial Times. Les programmes novateurs de la facult\u00e9 continuent d\u2019attirer les \u00e9tudiants les plus prometteurs, les professeurs internationaux de renom, et les recruteurs les plus exigeants, repr\u00e9sentant les meilleurs employeurs au monde.<\/span><\/p>\n

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Mandat <\/h1>\n

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L\u2019\u00e9quipe des communications de Desautels a mandat\u00e9 Phil pour produire leur premier rapport global, suite \u00e0 une campagne de financement qui a connue un immense succ\u00e8s. L\u2019objectif \u00e9tait de d\u00e9velopper un rapport soulignant l\u2019impact transformateur du soutien des donateurs, des dipl\u00f4m\u00e9s, des \u00e9l\u00e8ves actuels, de la facult\u00e9 et des amis de la facult\u00e9.<\/p>\n

Plut\u00f4t que de produire un rapport typique avec une introduction du pr\u00e9sident de la facult\u00e9 et un accent sur les apports financiers, Phil a recommand\u00e9 d\u2019utiliser le rapport pour raconter une histoire, plut\u00f4t qu\u2019une collection de chiffres, afin de mieux connecter au niveau \u00e9motif avec les parties prenantes.<\/p>\n

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Ex\u00e9cution<\/h1>\n

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La ligne conductrice du rapport \u00e9tait l\u2019impact du soutien financier sur les \u00e9tudiants et la facult\u00e9, et combien cet impact a des r\u00e9percussions sur la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral. Intitul\u00e9 le Desautels Impact Report, le document \u00e9tait organis\u00e9 autour des priorit\u00e9s strat\u00e9giques de la facult\u00e9 plut\u00f4t que des programmes, afin que les lecteurs puissent mieux comprendre l\u2019interconnexion entre chacune des initiatives de la facult\u00e9, et combien elles r\u00e9pondent \u00e0 ses objectifs, en plus de pr\u00e9senter la vision pour le futur de Desautels. Les porte-paroles du rapport \u00e9taient les \u00e9tudiants, les membres de la facult\u00e9 et les dipl\u00f4m\u00e9s, d\u00e9montrant l\u2019impact \u00e9volutif du soutien sur des membres individuels de la communaut\u00e9.<\/p>\n

Afin de cr\u00e9er un impact visuel dynamique et accrocheur, la couverture du rapport devait \u00eatre attirante. Phil a con\u00e7u une couverture avec un d\u00e9coup\u00e9 laser du logo de la facult\u00e9, permettant d\u2019apercevoir un \u00e9chantillon des individus touch\u00e9s par le soutien financier des donateurs. Phi a aussi sugg\u00e9r\u00e9 de cr\u00e9er un rapport satur\u00e9 d\u2019images, utilisant des photos d\u2019\u00e9tudiants actuels, de la facult\u00e9, des dipl\u00f4m\u00e9s, et d\u2019inclure des graphiques percutants et claires pour communiquer les donn\u00e9es num\u00e9riques, ce qui permettait de produire un document facile \u00e0 lire et visuellement captivant.<\/p>\n

Afin de minimiser les couts d\u2019impression, le rapport a \u00e9t\u00e9 distribu\u00e9 uniquement aux donateurs ayant contribuer 1 500 $ et plus. Phil a ensuite cr\u00e9e un microsite qui compl\u00e9tait l\u2019information du rapport gr\u00e2ce \u00e0 ses caract\u00e9ristiques additionnelles, telles que des vid\u00e9os, une galerie de photos, des articles de recherche et des liens externes. Ce microsite \u00e9tait accessible directement sur le site web de la facult\u00e9.<\/p>\n

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R\u00e9sultats<\/h1>\n

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Le rapport a remport\u00e9 l\u2019or dans la cat\u00e9gorie\u00a0<\/span>Meilleur rapport annuel d\u2019un \u00e9tablissement<\/a>\u00a0<\/span>des\u00a0<\/span>Prix d\u2019excellence du Conseil canadien pour l\u2019avancement de l\u2019\u00e9ducation (CCAE)<\/a>. Cet \u00e9v\u00e9nement annuel couronne des r\u00e9alisations remarquables dans les domaines des relations avec les dipl\u00f4m\u00e9s, des affaires publiques, des communications, du marketing, du d\u00e9veloppement, du recrutement des \u00e9tudiants et de l\u2019avancement institutionnel en g\u00e9n\u00e9ral.<\/p>\n

Mais plus important encore, le rapport a re\u00e7u des \u00e9loges formidables des donateurs et des dipl\u00f4m\u00e9s. Une dipl\u00f4m\u00e9e r\u00e9cente a partag\u00e9 que c\u2019est le rapport qui lui a donn\u00e9 l\u2019envie de contribuer financi\u00e8rement \u00e0 la facult\u00e9 Desautels, parce qu\u2019elle n\u2019avait jamais r\u00e9alis\u00e9 \u00e0 quel point les contributions ont un impact sur la facult\u00e9 et la soci\u00e9t\u00e9. Un autre dipl\u00f4m\u00e9, qui soutient d\u00e9j\u00e0 de grandes institutions financi\u00e8rement, a dit avoir \u00e9t\u00e9 tr\u00e8s heureux que son alma mater se d\u00e9marque et qu\u2019il a \u00e9t\u00e9 impressionn\u00e9 par le rapport.<\/p>\n

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\u00c9tude de casFacult\u00e9 de gestion Desautels de l\u2019Universit\u00e9 McGillAper\u00e7uFond\u00e9e en 1905, la facult\u00e9 de gestion\u00a0Desautels\u00a0de l\u2019Universit\u00e9 McGill est class\u00e9e parmi les meilleures \u00e9coles de commerce au monde selon les magazines BusinessWeek, Canadian Business, Forbes, The Economist et le Financial Times. Les programmes novateurs de la facult\u00e9 continuent d\u2019attirer les \u00e9tudiants les plus prometteurs, les professeurs internationaux de renom, et les recruteurs les plus exigeants, repr\u00e9sentant les meilleurs employeurs au monde. Mandat L\u2019\u00e9quipe des communications de Desautels a mandat\u00e9 Phil pour produire leur premier rapport global, suite \u00e0 une campagne de financement qui a connue un immense succ\u00e8s. L\u2019objectif \u00e9tait de d\u00e9velopper un rapport soulignant l\u2019impact transformateur du soutien des donateurs, des dipl\u00f4m\u00e9s, des \u00e9l\u00e8ves actuels, de la facult\u00e9 et des amis de la facult\u00e9. Plut\u00f4t que de produire un rapport typique avec une introduction du pr\u00e9sident de la facult\u00e9 et un accent sur les apports financiers, Phil a recommand\u00e9 d\u2019utiliser le rapport pour raconter une histoire, plut\u00f4t qu\u2019une collection de chiffres, afin de mieux connecter au niveau \u00e9motif avec les parties prenantes.Ex\u00e9cutionLa ligne conductrice du rapport \u00e9tait l\u2019impact du soutien financier sur les \u00e9tudiants et la facult\u00e9, et combien cet impact a des r\u00e9percussions sur la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral. Intitul\u00e9 le Desautels Impact Report, le document \u00e9tait organis\u00e9 autour des priorit\u00e9s strat\u00e9giques de la facult\u00e9 plut\u00f4t que des programmes, afin que les lecteurs puissent mieux comprendre l\u2019interconnexion entre chacune des initiatives de la facult\u00e9, et combien elles r\u00e9pondent \u00e0 ses objectifs, en plus de pr\u00e9senter la vision pour le futur de Desautels. Les porte-paroles du rapport \u00e9taient les \u00e9tudiants, les membres de la facult\u00e9 et les dipl\u00f4m\u00e9s, d\u00e9montrant l\u2019impact \u00e9volutif du soutien sur des membres individuels de la communaut\u00e9. Afin de cr\u00e9er un impact visuel dynamique et accrocheur, la couverture du rapport devait \u00eatre attirante. Phil a con\u00e7u une couverture avec un d\u00e9coup\u00e9 laser du logo de la facult\u00e9, permettant d\u2019apercevoir un \u00e9chantillon des individus touch\u00e9s par le soutien financier des donateurs. Phi a aussi sugg\u00e9r\u00e9 de cr\u00e9er un rapport satur\u00e9 d\u2019images, utilisant des photos d\u2019\u00e9tudiants actuels, de la facult\u00e9, des dipl\u00f4m\u00e9s, et d\u2019inclure des graphiques percutants et claires pour communiquer les donn\u00e9es num\u00e9riques, ce qui permettait de produire un document facile \u00e0 lire et visuellement captivant. Afin de minimiser les couts d\u2019impression, le rapport a \u00e9t\u00e9 distribu\u00e9 uniquement aux donateurs ayant contribuer 1 500 $ et plus. Phil a ensuite cr\u00e9e un microsite qui compl\u00e9tait l\u2019information du rapport gr\u00e2ce \u00e0 ses caract\u00e9ristiques additionnelles, telles que des vid\u00e9os, une galerie de photos, des articles de recherche et des liens externes. Ce microsite \u00e9tait accessible directement sur le site web de la facult\u00e9.R\u00e9sultatsLe rapport a remport\u00e9 l\u2019or dans la cat\u00e9gorie\u00a0Meilleur rapport annuel d\u2019un \u00e9tablissement\u00a0des\u00a0Prix d\u2019excellence du Conseil canadien pour l\u2019avancement de l\u2019\u00e9ducation (CCAE). Cet \u00e9v\u00e9nement annuel couronne des r\u00e9alisations remarquables dans les domaines des relations avec les dipl\u00f4m\u00e9s, des affaires publiques, des communications, du marketing, du d\u00e9veloppement, du recrutement des \u00e9tudiants et de l\u2019avancement institutionnel en g\u00e9n\u00e9ral. Mais plus important encore, le rapport a re\u00e7u des \u00e9loges formidables des donateurs et des dipl\u00f4m\u00e9s. Une dipl\u00f4m\u00e9e r\u00e9cente a partag\u00e9 que c\u2019est le rapport qui lui a donn\u00e9 l\u2019envie de contribuer financi\u00e8rement \u00e0 la facult\u00e9 Desautels, parce qu\u2019elle n\u2019avait jamais r\u00e9alis\u00e9 \u00e0 quel point les contributions ont un impact sur la facult\u00e9 et la soci\u00e9t\u00e9. Un autre dipl\u00f4m\u00e9, qui soutient d\u00e9j\u00e0 de grandes institutions financi\u00e8rement, a dit avoir \u00e9t\u00e9 tr\u00e8s heureux que son alma mater se d\u00e9marque et qu\u2019il a \u00e9t\u00e9 impressionn\u00e9 par le rapport.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":54422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-50325","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/50325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/comments?post=50325"}],"version-history":[{"count":6,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/50325\/revisions"}],"predecessor-version":[{"id":56064,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/50325\/revisions\/56064"}],"up":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/54422"}],"wp:attachment":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media?parent=50325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}