{"id":54408,"date":"2021-04-21T19:45:56","date_gmt":"2021-04-21T19:45:56","guid":{"rendered":"https:\/\/phil.ca\/?page_id=54408"},"modified":"2021-05-26T16:58:30","modified_gmt":"2021-05-26T16:58:30","slug":"waskapitan","status":"publish","type":"page","link":"https:\/\/phil.ca\/fr\/etudes-de-cas\/waskapitan\/","title":{"rendered":"RCAAQ Waskapitan FR"},"content":{"rendered":"

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\u00c9tude de cas<\/h1>\n

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RCAAQ Waskapitan<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb3.27.4″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#007934″ divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n

Contexte<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bbundefined\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″][et_pb_column_inner type=\u00a0\u00bbundefined\u00a0\u00bb saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb3.27.4″][et_pb_text _builder_version=\u00a0\u00bb4.9.4″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#007934″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]Depuis plus de 40 ans, le Regroupement des centres d’amiti\u00e9 autochtones du Que\u0301bec (RCAAQ) milite pour les droits et les int\u00e9r\u00eats des citoyens autochtones. L\u2019organisme repr\u00e9sente 11 centres d’amiti\u00e9 r\u00e9partis dans tout le Qu\u00e9bec.<\/p>\n

Le 28 septembre 2020, Joyce Echaquan, une Attikamek de 37 ans, m\u00e8re de 7 enfants, est d\u00e9c\u00e9d\u00e9e au Centre hospitalier de Lanaudi\u00e8re, \u00e0 Saint-Charles-Borrom\u00e9e. Avant sa mort, celle-ci avait enregistr\u00e9 une vid\u00e9o la montrant en d\u00e9tresse et dans laquelle on entend le personnel soignant formuler des insultes racistes.<\/p>\n

Peu de temps apr\u00e8s sa mort, le RCAAQ a publi\u00e9 un communiqu\u00e9<\/a> d\u00e9non\u00e7ant l’inaction du gouvernement dans le traitement in\u00e9quitable des peuples autochtones dans les services publics. L’organisme qui pr\u00e9conise des politiques publiques plus justes envers les Autochtones a fait appel \u00e0 tous les Qu\u00e9b\u00e9cois dans son communiqu\u00e9 de presse : \u00ab Pouvons-nous avoir le courage d’agir ensemble et faire en sorte que la mort tragique de Joyce Echaquan ne soit pas oubli\u00e9e. Agissons ensemble pour le changement ! \u00bb<\/p>\n

L’urgence d’agir<\/strong>
\nWaskapitan – Un spectacle-b\u00e9n\u00e9fice pour unir tous les peuples <\/strong><\/p>\n

Des actions visant le changement ont rapidement \u00e9t\u00e9 prises apr\u00e8s la trag\u00e9die. Le RCAAQ s’est engag\u00e9 dans le d\u00e9bat sur le racisme syst\u00e9mique et a invit\u00e9 Phil \u00e0 offrir un soutien strat\u00e9gique pour la collecte de fonds lors d’un \u00e9v\u00e9nement organis\u00e9 pour la premi\u00e8re fois par une coalition autochtone du Qu\u00e9bec.<\/p>\n

Avec leurs 12 partenaires et le Centre d’amiti\u00e9 autochtone de Lanaudi\u00e8re, notre client voulait cr\u00e9er un grand \u00e9v\u00e9nement permettant au public de se r\u00e9unir pour se recueillir, c\u00e9l\u00e9brer et surtout d\u00e9noncer l’injustice et le racisme. Le nom Waskapitan ou \u00ab se r\u00e9unir \u00bb en attikamek fut retenu pour nommer un spectacle en ligne regroupant plus de 25 artistes et auteurs-interpr\u00e8tes d\u00e9cid\u00e9s \u00e0 attirer l’attention du public sur des probl\u00e9matiques souvent ignor\u00e9es.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#007934″ divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n

Le D\u00e9fi<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bbundefined\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″][et_pb_column_inner type=\u00a0\u00bbundefined\u00a0\u00bb saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb3.27.4″][et_pb_text _builder_version=\u00a0\u00bb4.9.4″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#007934″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb]\u00c0 six semaines du spectacle, l’\u00e9quipe de Phil a \u00e9t\u00e9 mandat\u00e9e pour donner un conseil strat\u00e9gique sur la meilleure fa\u00e7on d’atteindre les objectifs de collecte de fonds et de communication. Il s\u2019agissait de cr\u00e9er tous les outils essentiels \u00e0 la r\u00e9ussite du spectacle en ligne dont un site web, un calendrier de publications et de publicit\u00e9s dans les m\u00e9dias sociaux, des visuels et le contenu promotionnel pour les m\u00e9dias et les parties prenantes. Phil devait aussi coordonner les contributions des partenaires afin d\u2019assurer que l’\u00e9v\u00e9nement soit un succ\u00e8s.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#007934″ divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb]<\/p>\n

La Solution<\/h1>\n

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Contextualiser la strat\u00e9gie<\/strong><\/p>\n

Il \u00e9tait d\u2019abord n\u00e9cessaire de comprendre tout l’historique des revendications autochtones avant de d\u00e9velopper une strat\u00e9gie de collecte de fonds efficace.<\/p>\n

Historiquement, un financement gouvernemental impr\u00e9visible a toujours pos\u00e9 probl\u00e8me aux communaut\u00e9s autochtones. Entre 2012 et 2015 seulement, le f\u00e9d\u00e9ral a coup\u00e9 plus de 60 millions de dollars dans le financement aux communaut\u00e9s autochtones.<\/a> La situation n’est gu\u00e8re plus reluisante du c\u00f4t\u00e9 des fondations priv\u00e9es. Selon une \u00e9tude de 2011 du Circle on Philanthropy and Aboriginal Peoples in Canada<\/a>, seulement 6 % des fondations canadiennes offrant des subventions ont soutenu des causes autochtones.<\/p>\n

Ne pas pouvoir compter sur un financement stable provenant des grands donateurs et fluctuant ann\u00e9e apr\u00e8s ann\u00e9e pose des probl\u00e8mes concrets en termes de ressources humaines aux petits et aux moyens organismes autochtones. Cela les place dans une situation financi\u00e8re p\u00e9rilleuse o\u00f9, par exemple, ceux-ci n\u2019ont pas le personnel n\u00e9cessaire pour g\u00e9rer la m\u00e9canique complexe d’un spectacle-b\u00e9n\u00e9fice comme Waskapitan.<\/p>\n

Les causes autochtones ne sont pas un premier choix aupr\u00e8s des donateurs individuels canadiens, celles-ci se classant bien apr\u00e8s l\u2019\u00e9ducation et la sant\u00e9. Malheureusement, beaucoup de pr\u00e9jug\u00e9s subsistent encore au sujet du financement public re\u00e7u par les communaut\u00e9s et les organismes autochtones. Cela a un effet n\u00e9gatif sur la volont\u00e9 de contribuer.<\/p>\n

Voil\u00e0 quelques-uns des obstacles que nous devions surmonter pour atteindre l’objectif de 50 000 $ fix\u00e9 pour cet \u00e9v\u00e9nement en ligne unique. Il aura malheureusement fallu la mort tragique d’une autochtone pour \u00e9veiller le grand public au traitement injuste fait aux peuples autochtones du Qu\u00e9bec.<\/p>\n

Site web de l’\u00e9v\u00e9nement et dons en ligne facilit\u00e9s<\/strong><\/p>\n

En cr\u00e9ant un site web WordPress convivial et adaptable<\/a> comprenant la plateforme gratuite de dons en ligne Simplik<\/a>, Phil a fourni au RCAAQ un outil cl\u00e9 en main indispensable avant et m\u00eame apr\u00e8s l’\u00e9v\u00e9nement. Nous avons aussi configur\u00e9 Google Analytics pour qu’il recueille de pr\u00e9cieuses informations sur le profil des donateurs pour de futures collectes.<\/p>\n

Image de marque et promotion de l’\u00e9v\u00e9nement<\/strong><\/p>\n

Phil a d\u00e9velopp\u00e9 tous les nouveaux visuels de la marque pour faire la promotion de l’\u00e9v\u00e9nement sur plusieurs canaux dont Twitter, Instagram et Facebook, ainsi que des signatures courriel et des mod\u00e8les d\u2019infolettres. Nous nous sommes aussi occup\u00e9s des relations avec les m\u00e9dias, ainsi que du d\u00e9veloppement et de la distribution des communiqu\u00e9s de presse<\/a>.<\/p>\n

En parall\u00e8le de la strat\u00e9gie de collecte de fonds, nous avons \u00e9tabli un calendrier de publication dans les m\u00e9dias sociaux o\u00f9 nous publiions r\u00e9guli\u00e8rement du mat\u00e9riel original pour pr\u00e9senter les nombreux artistes participants qui mettent souvent leur talent au service de causes qui leur tiennent \u00e0 c\u0153ur.<\/p>\n

Le concert a \u00e9t\u00e9 diffus\u00e9 sur Facebook Live Stream et sur YouTube. Phil a coordonn\u00e9 la logistique pour assurer que l’\u00e9v\u00e9nement soit accessible \u00e0 un public en ligne d\u00e9passant 30 000 personnes. En consacrant une partie de leur budget de collecte de fonds \u00e0 l’achat de publicit\u00e9 num\u00e9rique cibl\u00e9e, le RCAAQ et le Centre d’amiti\u00e9 autochtone de Lanaudi\u00e8re ont accru leur audience.<\/p>\n

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Les R\u00e9sultats<\/h1>\n

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En s’engageant dans cette campagne, le RCAAQ avait des attentes relativement modestes en termes de dons, redoutant le manque d’int\u00e9r\u00eat manifest\u00e9 par les donateurs individuels par le pass\u00e9 en ce qui a trait aux questions autochtones.<\/p>\n

Cependant, en raison de l’int\u00e9r\u00eat des m\u00e9dias sur le racisme syst\u00e9mique et l\u2019aide de Phil qui avait cr\u00e9\u00e9 un site web favorisant le don en ligne, la somme de 108 000 $ a \u00e9t\u00e9 recueillie en 30 jours<\/strong>, d\u00e9passant toutes les attentes. Au grand \u00e9tonnement des communaut\u00e9s autochtones, la majorit\u00e9 des dons provenaient des donateurs individuels. Selon le Rapport sur les dons de 2021<\/a> r\u00e9cemment publi\u00e9 par CanaDon, \u00a0\u00bb la cat\u00e9gorie des peuples autochtones a connu la croissance en ligne la plus rapide de toutes les cat\u00e9gories de dons en 2020 \u00a0\u00bb pour les dons canadiens.<\/p>\n

L’argent recueilli servira \u00e0 la cr\u00e9ation d’une \u0153uvre d’art publique comm\u00e9morant la vie de Joyce Echaquan et \u00e0 cr\u00e9er le fonds Waskapitan dont la mission sera d\u2019encourager les Qu\u00e9b\u00e9cois \u00e0 appuyer de fa\u00e7on concr\u00e8te le bien-\u00eatre des peuples autochtones et \u00e0 s\u2019unir \u00e0 eux dans le combat contre le racisme.<\/p>\n

De futures collaborations entre le RCAAQ et Phil sont pr\u00e9vues en termes de collecte de fonds et de sensibilisation gr\u00e2ce au fonds Waskapitan. Nous sommes heureux de nous \u00eatre beaucoup investis dans ce projet pour devenir des alli\u00e9s et des agents du changement ici au Qu\u00e9bec et bien au-del\u00e0.<\/p>\n

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Couverture pr\u00e9-\u00e9v\u00e9nement <\/h2>\n

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Couverture post-\u00e9v\u00e9nement <\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb3_4″ module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/RadioCanada-logo.png\u00a0\u00bb title_text=\u00a0\u00bbRadioCanada-logo\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/ici.radio-canada.ca\/espaces-autochtones\/1775769\/waskapitan-concert-benefice-joliette-hommage-joyce-echaquan-autochtones-atikamekw\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb3_4″ module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/CTV-logo.png\u00a0\u00bb title_text=\u00a0\u00bbCTV-logo\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/montreal.ctvnews.ca\/benefit-concert-honouring-joyce-echaquan-raises-100-000-1.5338329″ url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb3_4″ module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/MonJoliette-logo.png\u00a0\u00bb title_text=\u00a0\u00bbMonJoliette-logo\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/monjoliette.com\/le-spectacle-waskapitan-recolte-100-000\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ width=\u00a0\u00bb85%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_3,1_3,1_3″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb3_4″ module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Action-logo.png\u00a0\u00bb title_text=\u00a0\u00bbAction-logo\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.laction.com\/article\/2021\/03\/07\/les-gagnants-de-la-loterie-culturelle-sont-invites-a-conserver-leurs-billets\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ width=\u00a0\u00bb80%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb3_4″ module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/LaPresse-logo.png\u00a0\u00bb title_text=\u00a0\u00bbLaPresse-logo\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.lapresse.ca\/arts\/musique\/2021-03-08\/mort-de-joyce-echaquan\/le-spectacle-benefice-waskapitan-amasse-100-000.php#\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ width=\u00a0\u00bb40%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_3″ saved_specialty_column_type=\u00a0\u00bb3_4″ module_class=\u00a0\u00bbvertical-align\u00a0\u00bb _builder_version=\u00a0\u00bb4.9.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9tude de cas RCAAQ WaskapitanContexteDepuis plus de 40 ans, le Regroupement des centres d’amiti\u00e9 autochtones du Que\u0301bec (RCAAQ) milite pour les droits et les int\u00e9r\u00eats des citoyens autochtones. L\u2019organisme repr\u00e9sente 11 centres d’amiti\u00e9 r\u00e9partis dans tout le Qu\u00e9bec. Le 28 septembre 2020, Joyce Echaquan, une Attikamek de 37 ans, m\u00e8re de 7 enfants, est d\u00e9c\u00e9d\u00e9e au Centre hospitalier de Lanaudi\u00e8re, \u00e0 Saint-Charles-Borrom\u00e9e. Avant sa mort, celle-ci avait enregistr\u00e9 une vid\u00e9o la montrant en d\u00e9tresse et dans laquelle on entend le personnel soignant formuler des insultes racistes. Peu de temps apr\u00e8s sa mort, le RCAAQ a publi\u00e9 un communiqu\u00e9 d\u00e9non\u00e7ant l’inaction du gouvernement dans le traitement in\u00e9quitable des peuples autochtones dans les services publics. L’organisme qui pr\u00e9conise des politiques publiques plus justes envers les Autochtones a fait appel \u00e0 tous les Qu\u00e9b\u00e9cois dans son communiqu\u00e9 de presse : \u00ab Pouvons-nous avoir le courage d’agir ensemble et faire en sorte que la mort tragique de Joyce Echaquan ne soit pas oubli\u00e9e. Agissons ensemble pour le changement ! \u00bb L’urgence d’agir Waskapitan – Un spectacle-b\u00e9n\u00e9fice pour unir tous les peuples Des actions visant le changement ont rapidement \u00e9t\u00e9 prises apr\u00e8s la trag\u00e9die. Le RCAAQ s’est engag\u00e9 dans le d\u00e9bat sur le racisme syst\u00e9mique et a invit\u00e9 Phil \u00e0 offrir un soutien strat\u00e9gique pour la collecte de fonds lors d’un \u00e9v\u00e9nement organis\u00e9 pour la premi\u00e8re fois par une coalition autochtone du Qu\u00e9bec. Avec leurs 12 partenaires et le Centre d’amiti\u00e9 autochtone de Lanaudi\u00e8re, notre client voulait cr\u00e9er un grand \u00e9v\u00e9nement permettant au public de se r\u00e9unir pour se recueillir, c\u00e9l\u00e9brer et surtout d\u00e9noncer l’injustice et le racisme. Le nom Waskapitan ou \u00ab se r\u00e9unir \u00bb en attikamek fut retenu pour nommer un spectacle en ligne regroupant plus de 25 artistes et auteurs-interpr\u00e8tes d\u00e9cid\u00e9s \u00e0 attirer l’attention du public sur des probl\u00e9matiques souvent ignor\u00e9es.Le D\u00e9fi\u00c0 six semaines du spectacle, l’\u00e9quipe de Phil a \u00e9t\u00e9 mandat\u00e9e pour donner un conseil strat\u00e9gique sur la meilleure fa\u00e7on d’atteindre les objectifs de collecte de fonds et de communication. Il s\u2019agissait de cr\u00e9er tous les outils essentiels \u00e0 la r\u00e9ussite du spectacle en ligne dont un site web, un calendrier de publications et de publicit\u00e9s dans les m\u00e9dias sociaux, des visuels et le contenu promotionnel pour les m\u00e9dias et les parties prenantes. Phil devait aussi coordonner les contributions des partenaires afin d\u2019assurer que l’\u00e9v\u00e9nement soit un succ\u00e8s.La SolutionContextualiser la strat\u00e9gie Il \u00e9tait d\u2019abord n\u00e9cessaire de comprendre tout l’historique des revendications autochtones avant de d\u00e9velopper une strat\u00e9gie de collecte de fonds efficace. Historiquement, un financement gouvernemental impr\u00e9visible a toujours pos\u00e9 probl\u00e8me aux communaut\u00e9s autochtones. Entre 2012 et 2015 seulement, le f\u00e9d\u00e9ral a coup\u00e9 plus de 60 millions de dollars dans le financement aux communaut\u00e9s autochtones. La situation n’est gu\u00e8re plus reluisante du c\u00f4t\u00e9 des fondations priv\u00e9es. Selon une \u00e9tude de 2011 du Circle on Philanthropy and Aboriginal Peoples in Canada, seulement 6 % des fondations canadiennes offrant des subventions ont soutenu des causes autochtones. Ne pas pouvoir compter sur un financement stable provenant des grands donateurs et fluctuant ann\u00e9e apr\u00e8s ann\u00e9e pose des probl\u00e8mes concrets en termes de ressources humaines aux petits et aux moyens organismes autochtones. Cela les place dans une situation financi\u00e8re p\u00e9rilleuse o\u00f9, par exemple, ceux-ci n\u2019ont pas le personnel n\u00e9cessaire pour g\u00e9rer la m\u00e9canique complexe d’un spectacle-b\u00e9n\u00e9fice comme Waskapitan. Les causes autochtones ne sont pas un premier choix aupr\u00e8s des donateurs individuels canadiens, celles-ci se classant bien apr\u00e8s l\u2019\u00e9ducation et la sant\u00e9. Malheureusement, beaucoup de pr\u00e9jug\u00e9s subsistent encore au sujet du financement public re\u00e7u par les communaut\u00e9s et les organismes autochtones. Cela a un effet n\u00e9gatif sur la volont\u00e9 de contribuer. Voil\u00e0 quelques-uns des obstacles que nous devions surmonter pour atteindre l’objectif de 50 000 $ fix\u00e9 pour cet \u00e9v\u00e9nement en ligne unique. Il aura malheureusement fallu la mort tragique d’une autochtone pour \u00e9veiller le grand public au traitement injuste fait aux peuples autochtones du Qu\u00e9bec. Site web de l’\u00e9v\u00e9nement et dons en ligne facilit\u00e9s En cr\u00e9ant un site web Wordpress convivial et adaptable comprenant la plateforme gratuite de dons en ligne Simplik, Phil a fourni au RCAAQ un outil cl\u00e9 en main indispensable avant et m\u00eame apr\u00e8s l’\u00e9v\u00e9nement. Nous avons aussi configur\u00e9 Google Analytics pour qu’il recueille de pr\u00e9cieuses informations sur le profil des donateurs pour de futures collectes. Image de marque et promotion de l’\u00e9v\u00e9nement Phil a d\u00e9velopp\u00e9 tous les nouveaux visuels de la marque pour faire la promotion de l’\u00e9v\u00e9nement sur plusieurs canaux dont Twitter, Instagram et Facebook, ainsi que des signatures courriel et des mod\u00e8les d\u2019infolettres. Nous nous sommes aussi occup\u00e9s des relations avec les m\u00e9dias, ainsi que du d\u00e9veloppement et de la distribution des communiqu\u00e9s de presse. En parall\u00e8le de la strat\u00e9gie de collecte de fonds, nous avons \u00e9tabli un calendrier de publication dans les m\u00e9dias sociaux o\u00f9 nous publiions r\u00e9guli\u00e8rement du mat\u00e9riel original pour pr\u00e9senter les nombreux artistes participants qui mettent souvent leur talent au service de causes qui leur tiennent \u00e0 c\u0153ur. Le concert a \u00e9t\u00e9 diffus\u00e9 sur Facebook Live Stream et sur YouTube. Phil a coordonn\u00e9 la logistique pour assurer que l’\u00e9v\u00e9nement soit accessible \u00e0 un public en ligne d\u00e9passant 30 000 personnes. En consacrant une partie de leur budget de collecte de fonds \u00e0 l’achat de publicit\u00e9 num\u00e9rique cibl\u00e9e, le RCAAQ et le Centre d’amiti\u00e9 autochtone de Lanaudi\u00e8re ont accru leur audience.Les R\u00e9sultatsEn s’engageant dans cette campagne, le RCAAQ avait des attentes relativement modestes en termes de dons, redoutant le manque d’int\u00e9r\u00eat manifest\u00e9 par les donateurs individuels par le pass\u00e9 en ce qui a trait aux questions autochtones. Cependant, en raison de l’int\u00e9r\u00eat des m\u00e9dias sur le racisme syst\u00e9mique et l\u2019aide de Phil qui avait cr\u00e9\u00e9 un site web favorisant le don en ligne, la somme de 108 000 $ a \u00e9t\u00e9 recueillie en 30 jours, d\u00e9passant toutes les attentes. Au grand \u00e9tonnement des communaut\u00e9s autochtones, la majorit\u00e9 des dons provenaient des donateurs individuels. Selon le Rapport sur les dons de 2021 r\u00e9cemment publi\u00e9 par CanaDon, \u00a0\u00bb la cat\u00e9gorie des peuples autochtones a connu la croissance en ligne la plus rapide de toutes les cat\u00e9gories de dons<\/p>\n","protected":false},"author":5,"featured_media":54370,"parent":54422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" _builder_version=\"4.9.4\" background_enable_color=\"off\" background_image=\"https:\/\/phil.ca\/wp-content\/uploads\/IMG_8442-scaled-cropped.jpg\" background_position=\"top_center\" custom_padding=\"60px||60px||true|false\" da_disable_devices=\"off|off|off\" locked=\"off\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"3_5,2_5\" _builder_version=\"3.27.4\" width=\"100%\" max_width=\"80%\"][et_pb_column type=\"3_5\" _builder_version=\"3.27.4\"][et_pb_divider color=\"#ffffff\" divider_weight=\"16px\" disabled_on=\"off|off|off\" _builder_version=\"3.27.4\" max_width=\"48px\" custom_margin=\"||10px||false|false\" locked=\"off\"][\/et_pb_divider][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Nunito Sans|800|||||||\" header_text_color=\"#ffffff\" header_line_height=\"1.3em\" custom_margin=\"0px|||||\" header_font_size_tablet=\"30px\" header_font_size_phone=\"24px\" header_font_size_last_edited=\"on|desktop\"]

Case study<\/h1>\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.9.4\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Nunito Sans|900|||||||\" header_text_color=\"#ffffff\" header_font_size=\"70px\" header_line_height=\"0.9em\" header_3_font=\"Nunito Sans|800|||||||\" header_3_text_color=\"#212121\" custom_margin=\"||28px|||\" header_font_size_tablet=\"60px\" header_font_size_phone=\"36px\" header_font_size_last_edited=\"on|phone\" locked=\"off\"]

RCAAQ Waskapitan<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.27.4\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" specialty=\"on\" _builder_version=\"3.27.4\" inner_max_width=\"100%\" custom_margin=\"75px||75px||true|false\" custom_margin_tablet=\"0px||0px||true|false\" custom_margin_phone=\"0px||0px||true|false\" custom_margin_last_edited=\"on|tablet\" da_disable_devices=\"off|off|off\" locked=\"off\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_column type=\"1_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_divider color=\"#007934\" divider_weight=\"16px\" disabled_on=\"off|off|off\" _builder_version=\"3.27.4\" max_width=\"48px\" custom_margin=\"||10px||false|false\" locked=\"off\"][\/et_pb_divider][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.9.4\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Nunito Sans|800|||||||\" header_text_color=\"#212121\" header_line_height=\"1.3em\" custom_margin=\"0px|||||\" header_font_size_tablet=\"30px\" header_font_size_phone=\"24px\" header_font_size_last_edited=\"on|desktop\"]

The Background<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"3_4\" specialty_columns=\"3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_row_inner column_structure=\"undefined\" _builder_version=\"3.27.4\"][et_pb_column_inner type=\"undefined\" saved_specialty_column_type=\"3_4\" _builder_version=\"3.27.4\"][et_pb_text _builder_version=\"4.9.4\" text_font=\"|300|||||||\" text_font_size=\"18px\" link_font=\"|600|||||||\" link_text_color=\"#007934\" header_font=\"Poppins|600|||||||\" header_font_size=\"40px\" header_line_height=\"1.3em\" text_font_size_tablet=\"16px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" locked=\"off\"]The Quebec association of native friendship centres (Regroupement des centres d'amitie\u0301 autochtones du Que\u0301bec - RCAAQ), has advocated for Indigenous citizens' rights and interests, and supported native friendship centres across Quebec for over 40 years. It currently represents 11 centres in the province.\r\n\r\nOn September 28th, 2020, Joyce Echaquan, a 37-year-old Atikamekw mother of 7 children, died at the Centre hospitalier de Lanaudi\u00e8re in Saint-Charles-Borrom\u00e9e, Quebec. Before her death, she recorded a video that showed her screaming in distress while healthcare workers verbally abused her with racist slurs.\r\n\r\nThe RCAAQ released a statement<\/a> shortly after her senseless death, denouncing the inaction of the government in addressing the unequal treatment of Indigenous people in public services. The organization that plays an important role in advocating for better public policy for Indigenous people, called out to all Quebecers in their press release: \"may we have the courage to act together so that the tragic death of Joyce Echaquan is not forgotten. Together, let\u2019s take action for lasting change!\r\n\r\nThe urgency to take action<\/strong>\r\nWaskapitan - A Benefit Concert to Unite All People<\/strong>\r\n\r\nThe wheels of change were set in motion only a few weeks after the tragedy. The RCAAQ quickly responded to the public dialogue on systemic racism and called on Phil to offer strategic fundraising support for an event never before organized by an Indigenous-led coalition in Quebec.\r\n\r\nAlong with their 12 partners and the Centre d'amiti\u00e9 autochtone de Lanaudi\u00e8re, our client was determined to create an event that allowed people to come together to grieve, celebrate, and most importantly denounce the injustice and racism faced by Indigenous people in Quebec. Waskapitan, meaning \"coming together\" in Atikamekw, was the name of the online event created, featuring more than 25 artists and performers inspired to use their talent to draw attention to issues that are so often ignored.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\"1\" specialty=\"on\" _builder_version=\"3.27.4\" inner_max_width=\"100%\" custom_margin=\"75px||75px||true|false\" custom_margin_tablet=\"0px||0px||true|false\" custom_margin_phone=\"0px||0px||true|false\" custom_margin_last_edited=\"on|tablet\" da_disable_devices=\"off|off|off\" locked=\"off\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_column type=\"1_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_divider color=\"#007934\" divider_weight=\"16px\" disabled_on=\"off|off|off\" _builder_version=\"3.27.4\" max_width=\"48px\" custom_margin=\"||10px||false|false\" locked=\"off\"][\/et_pb_divider][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.9.4\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Nunito Sans|800|||||||\" header_text_color=\"#212121\" header_line_height=\"1.3em\" custom_margin=\"0px|||||\" header_font_size_tablet=\"30px\" header_font_size_phone=\"24px\" header_font_size_last_edited=\"on|desktop\"]

The Challenge<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"3_4\" specialty_columns=\"3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_row_inner column_structure=\"undefined\" _builder_version=\"3.27.4\"][et_pb_column_inner type=\"undefined\" saved_specialty_column_type=\"3_4\" _builder_version=\"3.27.4\"][et_pb_text _builder_version=\"4.9.4\" text_font=\"|300|||||||\" text_font_size=\"18px\" link_font=\"|600|||||||\" link_text_color=\"#007934\" header_font=\"Poppins|600|||||||\" header_font_size=\"40px\" header_line_height=\"1.3em\" text_font_size_tablet=\"16px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" locked=\"off\"]With less than 6 weeks to the concert date, the team at Phil was given the challenge to strategically advise on the best way to reach the group's fundraising and communication goals, to create the essential fundraising elements for the event; including a website, social media calendar and advertising, digital visual assets, and to prepare the relevant content to promote the event to the media and stakeholders. Phil was also mandated to coordinate the different partnership contributions to ensure the event was a success.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\"1\" specialty=\"on\" _builder_version=\"3.27.4\" inner_max_width=\"100%\" custom_margin=\"75px||75px||true|false\" custom_margin_tablet=\"0px||0px||true|false\" custom_margin_phone=\"0px||0px||true|false\" custom_margin_last_edited=\"on|tablet\" da_disable_devices=\"off|off|off\" locked=\"off\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_column type=\"1_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_divider color=\"#007934\" divider_weight=\"16px\" disabled_on=\"off|off|off\" _builder_version=\"3.27.4\" max_width=\"48px\" custom_margin=\"||10px||false|false\" locked=\"off\"][\/et_pb_divider][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.9.4\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Nunito Sans|800|||||||\" header_text_color=\"#212121\" header_line_height=\"1.3em\" custom_margin=\"0px|||||\" header_font_size_tablet=\"30px\" header_font_size_phone=\"24px\" header_font_size_last_edited=\"on|desktop\"]

The Solution<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"3_4\" specialty_columns=\"3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_row_inner column_structure=\"undefined\" _builder_version=\"3.27.4\"][et_pb_column_inner type=\"undefined\" saved_specialty_column_type=\"3_4\" _builder_version=\"3.27.4\"][et_pb_text _builder_version=\"4.9.4\" text_font=\"|300|||||||\" text_font_size=\"18px\" link_font=\"|600|||||||\" link_text_color=\"#007934\" header_font=\"Poppins|600|||||||\" header_font_size=\"40px\" header_line_height=\"1.3em\" text_font_size_tablet=\"16px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" locked=\"off\"]

Putting Context into Strategy<\/strong><\/p>\r\nHaving an understanding of the long-standing barriers facing Indigenous organizations in fundraising needed to be taken into account when creating a successful strategy for this event.\r\n\r\nUnpredictable baseline government funding has posed challenges for Indigenous communities. From 2012 to 2015 alone, more than $60 million<\/a> was cut from federal funding to Indigenous groups. The situation is not much better with funding from private foundations. According to a study by the Circle on Philanthropy and Aboriginal Peoples in Canada<\/a>, in 2011 only 6% of Canadian grantmaking foundations gave grants to Aboriginal causes.\r\n\r\nBeing unable to count on the support of large donors year over year creates a precarious financial situation that causes real problems when it comes to human resources. Many small or mid-sized organizations are left without the necessary staff and resources needed to organize and execute all the moving parts of a major fundraising event like a benefit concert on this scale.\r\n\r\nIndigenous causes have not been a popular choice for individual donors in Canada, ranking much lower in total donations than charities supporting education and health issues. Many misconceptions about the financial support Indigenous communities and organizations receive from the government unfortunately exist, leading individuals to conclude that their charitable donation is not necessary or urgently needed.\r\n\r\nThese are just some of the hurdles that needed to be taken into account to achieve the goal of raising 50,000$ through this unique online event. It took the documented loss of a brave woman to be the tragic catalyst for a public awakening on the inequitable treatment of Indigenous people in Quebec.\r\n

Event Website & Easy Online Donations<\/strong><\/p>\r\nBy creating a simple and mobile-responsive Wordpress website that integrated Simplyk's free donation platform<\/a>, Phil provided RCAAQ with a turnkey communications tool useful for this event and beyond. We ensured that Google Analytics was implemented to track information that will be valuable for donor profiles and for future digital opportunities.\r\n\r\n

Event Branding and Promotion<\/p><\/strong>\r\n\r\nPhil developed all of the new branding visuals used to promote the event through multiple channels including posts for Twitter, Instagram, and Facebook, email signatures and newsletter templates. Media relations for the event were handled by our team and included the content development and distribution of press releases<\/a>.\r\n\r\nIn conjunction with the fundraising strategy developed by our team for this unique concert event, a customized social media content calendar was implemented to establish a regular cadence of original material highlighting the different artists sharing their talent and the important issues they were rallying for.\r\n\r\nThe concert was broadcasted using Facebook's Live Stream feature as well as on YouTube. Phil coordinated the logistics needed to make sure the event was accessible to an online audience of more than 30,000 people. By choosing to dedicate a portion of their fundraising budget to purchase targeted digital advertising, the RCAAQ and the Centre d'amiti\u00e9 autochtone de Lanaudi\u00e8re increased the numbers of viewers to their event.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\"1\" specialty=\"on\" _builder_version=\"3.27.4\" inner_max_width=\"100%\" custom_margin=\"75px||75px||true|false\" custom_margin_tablet=\"0px||0px||true|false\" custom_margin_phone=\"0px||0px||true|false\" custom_margin_last_edited=\"on|tablet\" da_disable_devices=\"off|off|off\" locked=\"off\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_column type=\"1_4\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_divider color=\"#8d1b60\" divider_weight=\"16px\" disabled_on=\"off|off|off\" _builder_version=\"3.27.4\" max_width=\"48px\" custom_margin=\"||10px||false|false\" locked=\"off\"][\/et_pb_divider][et_pb_text disabled_on=\"off|off|off\" _builder_version=\"4.9.4\" text_font=\"||||||||\" text_line_height=\"2em\" header_font=\"Nunito Sans|800|||||||\" header_text_color=\"#212121\" header_line_height=\"1.3em\" custom_margin=\"0px|||2px||\" header_font_size_tablet=\"30px\" header_font_size_phone=\"24px\" header_font_size_last_edited=\"on|desktop\"]

The Results<\/h1>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"3_4\" specialty_columns=\"3\" _builder_version=\"3.25\" custom_padding=\"|||\" custom_padding__hover=\"|||\"][et_pb_row_inner column_structure=\"undefined\" _builder_version=\"3.27.4\"][et_pb_column_inner type=\"undefined\" saved_specialty_column_type=\"3_4\" _builder_version=\"3.27.4\"][et_pb_text _builder_version=\"4.9.4\" text_font=\"|300|||||||\" text_font_size=\"18px\" link_font=\"|600|||||||\" link_text_color=\"#007934\" header_font=\"Poppins|600|||||||\" header_font_size=\"40px\" header_line_height=\"1.3em\" text_font_size_tablet=\"16px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" locked=\"off\"]

Going into the fundraising campaign, the RCAAQ had set relatively modest expectations for the donations they hoped to receive due to the widespread public misconception about the funding opportunities available to Indigenous people and individual donor apathy which has meant low giving in the past.<\/p>\r\n\r\n

However, because of the media's interest in the issues relating to systemic racism and the fundraising support provided by Phil, including a website that made online donations a breeze, over 108,000$ was raised in a period of 30 days, surpassing the organization's goal. The majority of donations came from individual donors, surprising many organizations working with Indigenous communities.<\/p>\r\n\r\n

The money raised will allow for the creation of a public work of art commemorating the life of Joyce Echaquan and to establish the Waskapitan Fund, whose vision is for all Quebecers to support, in concrete and constructive ways, the well-being of Indigenous peoples, by uniting in the fight against racism.<\/p>\r\n\r\n

Continued collaborations are in the works between the RCAAQ and Phil to help continue fundraising and awareness efforts through the Waskapitan Fund. At Phil, we are strongly committed to be active allies and agents of change, in Quebec and beyond. <\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=\"4.9.4\" module_alignment=\"center\"][et_pb_column_inner saved_specialty_column_type=\"3_4\" _builder_version=\"4.9.4\"][et_pb_text _builder_version=\"4.9.4\" text_font=\"|300|||||||\" text_font_size=\"18px\" link_font=\"|600|||||||\" link_text_color=\"#8d1b60\" header_font=\"Poppins|600|||||||\" header_font_size=\"40px\" header_line_height=\"1.3em\" header_2_font=\"Nunito Sans|900|||||||\" header_2_text_color=\"#212121\" header_2_font_size=\"38px\" text_font_size_tablet=\"16px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|phone\" header_2_font_size_tablet=\"32px\" header_2_font_size_phone=\"28px\" header_2_font_size_last_edited=\"on|phone\" locked=\"off\"]

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