{"id":56380,"date":"2022-05-13T14:40:15","date_gmt":"2022-05-13T14:40:15","guid":{"rendered":"https:\/\/phil.ca\/?page_id=56380"},"modified":"2022-09-15T19:56:11","modified_gmt":"2022-09-15T19:56:11","slug":"fondation-inca","status":"publish","type":"page","link":"https:\/\/phil.ca\/fr\/portfolio\/fondation-inca\/","title":{"rendered":"Fondation INCA"},"content":{"rendered":"

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Portfolio<\/span><\/h1>\n

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Fondation INCA<\/span><\/h1>\n

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Des actifs pour la collecte de fonds<\/span><\/h3>\n

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Objectif<\/h1>\n

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La mission de cet OBNL est de changer la vie des personnes aveugles en leur offrant des programmes novateurs et en militant vigoureusement pour leur cause.<\/span><\/p>\n

Notre \u00e9quipe a travaill\u00e9 avec la division qu\u00e9b\u00e9coise de l\u2019INCA sur une campagne de collecte de fonds cibl\u00e9e. Le d\u00e9fi \u00e9tait d\u2019utiliser la palette de couleurs frappantes de son identit\u00e9 de marque, une palette choisie sp\u00e9cialement pour son contraste optimal, tout en lui donnant une allure conviviale.\u00a0<\/span><\/p>\n

\u00c0 l\u2019\u00e9chelle nationale, Phil a con\u00e7u un nouveau style visuel pour les rapports de programmes et les propositions aux donateurs de l\u2019INCA tout en respectant le style de la marque par souci de coh\u00e9rence. L\u2019espacement ad\u00e9quat et la taille des caract\u00e8res \u00e9taient des \u00e9l\u00e9ments importants \u00e0 consid\u00e9rer.<\/span><\/p>\n

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R\u00e9sultats<\/h1>\n

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Cr\u00e9er en tenant compte de l\u2019accessibilit\u00e9 est essentiel pour \u00e9liminer les obstacles auxquels sont confront\u00e9es les personnes atteintes d\u2019un handicap visuel et constitue un moyen important d\u2019inclure un plus grand nombre de personnes.\u00a0<\/span><\/p>\n

Les actifs de la campagne ont permis \u00e0 INCA Qu\u00e9bec de communiquer visuellement l\u2019objectif de son initiative de collecte de fonds, \u00e0 savoir recueillir des fonds pour accro\u00eetre les possibilit\u00e9s de formation sur les applications pour t\u00e9l\u00e9phones intelligents adapt\u00e9s aux personnes aveugles.\u00a0\u00a0<\/span><\/p>\n

Sur le plan national, Phil a produit des rapports et des propositions de style magazine avec des titres en caract\u00e8res gras et des images qui attirent efficacement les lecteurs tout en respectant les limites des diverses interfaces num\u00e9riques utilis\u00e9es pour lire le contenu.<\/span><\/p>\n

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\u00c9l\u00e9ments visuels<\/h1>\n

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M\u00e9dia sociaux<\/h1>\n

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Publicit\u00e9s dans les journaux<\/h1>\n

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Rapports et propositions<\/h1>\n

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D\u00e9couvrez<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bbundefined\u00a0\u00bb _builder_version=\u00a0\u00bb3.27.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bbundefined\u00a0\u00bb saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb3.27.4″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.10.5″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#0091B3″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Strat\u00e9gie et cr\u00e9ativit\u00e9 s\u2019associent pour une communication efficace. Convier votre public cible \u00e0 d\u00e9velopper une relation fructueuse est la cl\u00e9 pour cr\u00e9er l\u2019impact que vous souhaitez.<\/span> Commencez la conversation avec Phil d\u00e8s aujourd\u2019hui!<\/a><\/p>\n

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Portfolio Fondation INCADes actifs pour la collecte de fondsObjectifLa mission de cet OBNL est de changer la vie des personnes aveugles en leur offrant des programmes novateurs et en militant vigoureusement pour leur cause. Notre \u00e9quipe a travaill\u00e9 avec la division qu\u00e9b\u00e9coise de l\u2019INCA sur une campagne de collecte de fonds cibl\u00e9e. Le d\u00e9fi \u00e9tait d\u2019utiliser la palette de couleurs frappantes de son identit\u00e9 de marque, une palette choisie sp\u00e9cialement pour son contraste optimal, tout en lui donnant une allure conviviale.\u00a0 \u00c0 l\u2019\u00e9chelle nationale, Phil a con\u00e7u un nouveau style visuel pour les rapports de programmes et les propositions aux donateurs de l\u2019INCA tout en respectant le style de la marque par souci de coh\u00e9rence. L\u2019espacement ad\u00e9quat et la taille des caract\u00e8res \u00e9taient des \u00e9l\u00e9ments importants \u00e0 consid\u00e9rer.R\u00e9sultatsCr\u00e9er en tenant compte de l\u2019accessibilit\u00e9 est essentiel pour \u00e9liminer les obstacles auxquels sont confront\u00e9es les personnes atteintes d\u2019un handicap visuel et constitue un moyen important d\u2019inclure un plus grand nombre de personnes.\u00a0 Les actifs de la campagne ont permis \u00e0 INCA Qu\u00e9bec de communiquer visuellement l\u2019objectif de son initiative de collecte de fonds, \u00e0 savoir recueillir des fonds pour accro\u00eetre les possibilit\u00e9s de formation sur les applications pour t\u00e9l\u00e9phones intelligents adapt\u00e9s aux personnes aveugles.\u00a0\u00a0 Sur le plan national, Phil a produit des rapports et des propositions de style magazine avec des titres en caract\u00e8res gras et des images qui attirent efficacement les lecteurs tout en respectant les limites des diverses interfaces num\u00e9riques utilis\u00e9es pour lire le contenu.\u00c9l\u00e9ments visuelsM\u00e9dia sociauxPublicit\u00e9s dans les journauxRapports et propositionsD\u00e9couvrezStrat\u00e9gie et cr\u00e9ativit\u00e9 s\u2019associent pour une communication efficace. Convier votre public cible \u00e0 d\u00e9velopper une relation fructueuse est la cl\u00e9 pour cr\u00e9er l\u2019impact que vous souhaitez. Commencez la conversation avec Phil d\u00e8s aujourd\u2019hui!<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":54898,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Portfolio<\/span><\/h1>

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CNIB Foundation<\/span><\/h1>

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Fundraising assets<\/span><\/h3>

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Objective<\/h1>

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This non-profit organization is driven to change what it is to be blind by delivering innovative programs and powerful advocacy.<\/span><\/p>

Working with the Quebec division of CNIB on a market specific fundraising campaign challenged our team to create the look and feel needed to incorporate the brand's striking colour palette; one specifically selected to allow for better contrast.\u00a0<\/span><\/p>

For the national organization, Phil\u00a0<\/span>developed a new visual style for program reports and donor proposals that worked within the brand guidelines to ensure consistency. Adequate spacing and text size were important considerations to take into account.<\/span><\/p>

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Outcome<\/h1>

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Designing with accessibility\u00a0<\/span>is essential in removing barriers for people with visual disabilities and is an important way of being inclusive of more audiences.\u00a0<\/span><\/p>

The campaign assets met CNIB Quebec's goal of\u00a0 visually communicating the purpose of their fundraising initiative, raising money to increase the training opportunities on cell phone applications customized for blind people.\u00a0\u00a0<\/span><\/p>

For CNIB's national arm, Phil produced magazine-style reports and proposals, using bolder title sizing and images that effectively grabbed readers while respecting the limitations of various digital interfaces used to read content.<\/span><\/p>

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Visual Elements<\/h1>

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Social Media<\/h1>

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Newspaper ads<\/h1>

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Discover<\/h1>

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Strategy and creativity come together for effective communication. Engaging your audience in a meaningful relationship is the key to creating the impact you want<\/span>. Start the conversation with Phil today<\/a><\/p>

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