{"id":57129,"date":"2022-09-15T19:16:37","date_gmt":"2022-09-15T19:16:37","guid":{"rendered":"https:\/\/phil.ca\/?page_id=57129"},"modified":"2022-09-19T20:32:44","modified_gmt":"2022-09-19T20:32:44","slug":"bishops-university","status":"publish","type":"page","link":"https:\/\/phil.ca\/fr\/portfolio\/bishops-university\/","title":{"rendered":"Bishop’s University"},"content":{"rendered":"

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Portfolio<\/h1>\n

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Universit\u00e9 Bishop’s<\/h1>\n

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Campagne de collecte de fonds<\/h3>\n

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Objectif<\/h1>\n

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L\u2019Universit\u00e9 Bishop\u2019s<\/span><\/a> offre aux \u00e9tudiants l\u2019occasion de s\u2019\u00e9panouir sur un campus idyllique tout en obtenant une \u00e9ducation postsecondaire de qualit\u00e9 dans les domaines des beaux-arts, des sciences humaines, des sciences sociales et naturelles, des affaires et de l\u2019\u00e9ducation.<\/span><\/p>\n

L\u2019\u00e9quipe de collecte de fonds de Bishop\u2019s souhaitait collaborer avec Phil pour mettre en \u0153uvre une campagne \u00e0 facettes multiples afin de rejoindre 7\u00a0segments d\u2019auditoire diff\u00e9rents en utilisant \u00e0 la fois le publipostage et la communication num\u00e9rique pour susciter une r\u00e9ponse positive.<\/span><\/p>\n

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R\u00e9sultat<\/h1>\n

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En nous basant sur l\u2019analyse initiale de ses campagnes pr\u00e9c\u00e9dentes et sur une compr\u00e9hension approfondie des segments de son auditoire, nous avons \u00e9labor\u00e9 une strat\u00e9gie de contenu qui adoptait le style, la voix et le ton de l\u2019universit\u00e9.<\/span><\/p>\n

Les entrevues que nous avons men\u00e9es, l\u2019\u00e9tude de donn\u00e9es statistiques, la r\u00e9daction soign\u00e9e, des mises en page agr\u00e9ables \u00e0 l\u2019\u0153il et la personnalisation de plusieurs illustrations ont tous \u00e9t\u00e9 essentielles pour cr\u00e9er un ensemble complet d\u2019outils de communication qui ont fait le succ\u00e8s de cette campagne printani\u00e8re.\u00a0<\/span><\/p>\n

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Mat\u00e9riel imprim\u00e9<\/h1>\n

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Version num\u00e9rique<\/h1>\n

 <\/p>\n

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D\u00e9couvrir<\/h1>\n

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Apprenez-en davantage<\/span><\/a> sur la fa\u00e7on dont Phil peut soutenir votre prochaine campagne de financement gr\u00e2ce \u00e0 des strat\u00e9gies novatrices et \u00e0 la production de mat\u00e9riel percutant.<\/span> \u00a0Commencez la conversation avec Phil d\u00e8s aujourd\u2019hui!<\/strong><\/a><\/p>\n

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Portfolio Universit\u00e9 Bishop’sCampagne de collecte de fondsObjectifL\u2019Universit\u00e9 Bishop\u2019s offre aux \u00e9tudiants l\u2019occasion de s\u2019\u00e9panouir sur un campus idyllique tout en obtenant une \u00e9ducation postsecondaire de qualit\u00e9 dans les domaines des beaux-arts, des sciences humaines, des sciences sociales et naturelles, des affaires et de l\u2019\u00e9ducation. L\u2019\u00e9quipe de collecte de fonds de Bishop\u2019s souhaitait collaborer avec Phil pour mettre en \u0153uvre une campagne \u00e0 facettes multiples afin de rejoindre 7\u00a0segments d\u2019auditoire diff\u00e9rents en utilisant \u00e0 la fois le publipostage et la communication num\u00e9rique pour susciter une r\u00e9ponse positive.R\u00e9sultatEn nous basant sur l\u2019analyse initiale de ses campagnes pr\u00e9c\u00e9dentes et sur une compr\u00e9hension approfondie des segments de son auditoire, nous avons \u00e9labor\u00e9 une strat\u00e9gie de contenu qui adoptait le style, la voix et le ton de l\u2019universit\u00e9. Les entrevues que nous avons men\u00e9es, l\u2019\u00e9tude de donn\u00e9es statistiques, la r\u00e9daction soign\u00e9e, des mises en page agr\u00e9ables \u00e0 l\u2019\u0153il et la personnalisation de plusieurs illustrations ont tous \u00e9t\u00e9 essentielles pour cr\u00e9er un ensemble complet d\u2019outils de communication qui ont fait le succ\u00e8s de cette campagne printani\u00e8re.\u00a0Mat\u00e9riel imprim\u00e9Version num\u00e9rique  D\u00e9couvrirApprenez-en davantage sur la fa\u00e7on dont Phil peut soutenir votre prochaine campagne de financement gr\u00e2ce \u00e0 des strat\u00e9gies novatrices et \u00e0 la production de mat\u00e9riel percutant. \u00a0Commencez la conversation avec Phil d\u00e8s aujourd\u2019hui!<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":54898,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

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Portfolio<\/h1>

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Bishop's University<\/h1>

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Fundraising Campaign<\/h3>

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Objective<\/h1>

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Bishop's University<\/span><\/a> offers students an opportunity to immerse themselves in an idyllic campus while obtaining quality post-secondary education in the areas of fine arts, humanities, social and natural sciences, business, and education.<\/span><\/p>

By collaborating with Phil, the fundraising team at Bishop's was eager to create a multifaceted spring campaign that encompassed seven different audience segments and included both direct-mail and digital methods to ignite a positive response from their supporters.<\/span><\/p>

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Outcome<\/h1>

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From the initial analysis of their previous campaigns along with a thorough understanding of their audience segments, we built a content strategy that resonated with the institution's style, voice, and tone.\u00a0<\/span><\/p>

Interviewing sources, researching statistics, writing copy, designing eye-pleasing layouts, and customizing multiple graphics all played an essential part in delivering a full set of communications assets to execute this successful spring campaign<\/span><\/p>

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Printed material<\/h1>

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Digital material<\/h1>

\u00a0<\/p>

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Discover<\/h1>

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Learn more<\/span><\/a> about how Phil can support your next fundraising campaign through innovative strategies and skilled creative execution<\/span>. Sign up for our newsletter to get the inspiration you need! <\/a><\/p>

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