{"id":59517,"date":"2023-12-18T16:30:28","date_gmt":"2023-12-18T16:30:28","guid":{"rendered":"https:\/\/phil.ca\/?page_id=59517"},"modified":"2023-12-19T14:05:13","modified_gmt":"2023-12-19T14:05:13","slug":"generations-effect","status":"publish","type":"page","link":"https:\/\/phil.ca\/fr\/etudes-de-cas\/generations-effect\/","title":{"rendered":"Generations Effect"},"content":{"rendered":"

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\u00c9tudes de cas<\/h1>\n

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Generations Effect\u00a0<\/h1>\n

Cr\u00e9ation d’une identit\u00e9 de marque<\/h3>\n

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Cette entreprise d\u2019\u00e9conomie sociale fournit des services de consultation pour am\u00e9liorer le bien-\u00eatre \u00e9cologique, social et \u00e9conomique de la r\u00e9gion de l\u2019est de la baie Georgienne, en Ontario. Generations Effect est situ\u00e9 en territoire anichinab\u00e9, ce qui permet \u00e0 son \u00e9quipe de travailler en \u00e9troite collaboration avec les communaut\u00e9s des Premi\u00e8res Nations et les peuples autochtones pour prendre soin de l\u2019air, de la terre et de l\u2019eau.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#707070″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb1px\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb165%\u00a0\u00bb custom_margin=\u00a0\u00bb|||-370px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#73204d\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.22.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une entreprise d\u2019\u00e9conomie sociale<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bbundefined\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bbundefined\u00a0\u00bb saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#007934″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.7em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

M\u00eame une petite entreprise peut avoir un impact \u00e9norme.\u00a0<\/h2>\n

La Georgian Bay Mnidoo Gamii Biosphere (GBB), un OBNL qui soutient la biodiversit\u00e9 par l\u2019entremise de programmes de conservation, d\u2019\u00e9ducation, de culture et de d\u00e9veloppement durable, avait remarqu\u00e9 que les municipalit\u00e9s, les organismes \u00e0 but non lucratif et les entreprises commerciales se tournaient de plus en plus vers ses services de consultation environnementale et de d\u00e9veloppement durable.\u00a0<\/p>\n

GBB a donc d\u00e9cid\u00e9 de relever un nouveau d\u00e9fi en cr\u00e9ant une entreprise d\u2019\u00e9conomie sociale dont les objectifs sont :<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/span><\/p>\n\n\n\n
\"\"<\/td>\ncommuniquer au secteur priv\u00e9 les valeurs et l\u2019engagement de GBB envers les objectifs de d\u00e9veloppement durable des Nations Unies<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span><\/p>\n\n\n\n
\"\"<\/td>\nenseigner aux entreprises priv\u00e9es des fa\u00e7ons d\u2019adopter des pratiques inclusives et des solutions durables qui contribuent \u00e0 la r\u00e9silience et au bien-\u00eatre \u00e0 long terme de leur communaut\u00e9<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/span><\/p>\n\n\n\n
\"\"<\/td>\ndevenir une source de revenus importante pour GBB<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb75%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/span><\/p>\n\n\n\n
\"\"<\/td>\ncr\u00e9er des emplois de consultation verts dans la r\u00e9gion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Le d\u00e9fi<\/h1>\n

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La nouvelle entreprise d\u2019\u00e9conomie sociale avait besoin d\u2019un nom, d\u2019un logo, d\u2019un slogan, autrement dit d\u2019une identit\u00e9 qui la distinguerait, tout en t\u00e9moignant de son lien avec le GBB.\u00a0<\/b><\/p>\n

 <\/p>\n

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\u00ab Si \u00e0 la Georgian Bay Biosphere on porte T-shirts et Birkenstocks, c\u2019est plut\u00f4t jeans et veston chez Generations Effect. \u00bb<\/h5>\n

Erika Kramer, directrice, de l\u2019entreprise d\u2019\u00e9conomie sociale Generations Effect<\/strong><\/p>\n

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Les solutions<\/h1>\n

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D\u00e8s le d\u00e9part, les deux \u00e9quipes ont convenu que tous les participants avaient l\u2019obligation de travailler pour un monde meilleur, et la collaboration organique n\u00e9e de cette conviction a fait toute la diff\u00e9rence.\u00a0<\/p>\n

Les gardiens du savoir anichinab\u00e9 de la GBB et du comit\u00e9 consultatif de l\u2019entreprise d\u2019\u00e9conomie sociale ont offert des conseils pr\u00e9cieux \u00e0 l\u2019\u00e9quipe au sujet de l\u2019importance des protocoles culturels pour les partenariats, des noms traditionnels et la langue, ainsi que des concepts de r\u00e9ciprocit\u00e9 pour redonner \u00e0 la communaut\u00e9.<\/p>\n

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\"\"<\/h5>\n
GBB voulait s\u2019assurer que le nom de l\u2019entreprise d\u2019\u00e9conomie sociale refl\u00e8terait non seulement la fa\u00e7on dont elle aborde son travail, mais qu\u2019il repr\u00e9senterait de mani\u00e8re authentique les enseignements autochtones qu\u2019elle pratique, tel que le principe de la septi\u00e8me g\u00e9n\u00e9ration, selon lequel chaque d\u00e9cision doit se traduire par des relations durables pendant sept g\u00e9n\u00e9rations.\u00a0<\/h5>\n

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Apr\u00e8s de nombreuses s\u00e9ances de cr\u00e9ation, Phil a retenu le nom Generations Effect. C\u2019est un nom tourn\u00e9 vers l\u2019avenir qui souligne le fait que les d\u00e9cisions prises aujourd\u2019hui ont un impact dans l\u2019avenir. Il englobe \u00e9galement les notions de collaboration, de r\u00e9ciprocit\u00e9 et de communaut\u00e9. Enfin, le slogan choisi, \u00ab Solutions durables. R\u00e9sultats concrets \u00bb, traduit leur approche sens\u00e9e du d\u00e9veloppement.<\/p>\n

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La m\u00eame attention minutieuse a \u00e9t\u00e9 accord\u00e9e au choix de chaque couleur et de chaque \u00e9l\u00e9ment graphique de l\u2019identit\u00e9 de marque. Les bleus, les verts et les rouges riches et dynamiques, ainsi que le concept global, ont \u00e9t\u00e9 inspir\u00e9s par des artistes autochtones comme Leah Dorion et Jim Oskineegish. Les couleurs, choisies parce qu\u2019elles symbolisent la nature, l\u2019\u00e9nergie, l\u2019action, la force et la confiance, sont directement li\u00e9es \u00e0 chaque offre de service. L\u2019ic\u00f4ne du logo repr\u00e9sente une aile, un clin d\u2019\u0153il \u00e0 l\u2019oiseau-tonnerre, une cr\u00e9ature l\u00e9gendaire dot\u00e9e de pouvoirs fabuleux.\u00a0<\/p>\n

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\u00ab D\u00e9velopper une identit\u00e9 de marque est une t\u00e2che incroyablement difficile. L\u2019approche collaborative de Phil et sa grande cr\u00e9ativit\u00e9 en ont fait une exp\u00e9rience engageante et fructueuse. Phil nous a guid\u00e9s, pouss\u00e9s et inspir\u00e9s \u00e0 adopter une image de marque qui incarne la vision derri\u00e8re nos services-conseils et qui met l\u2019accent sur tout ce que nous accomplissons. Nous sommes ravis de l\u2019image distinctive et conviviale de Generations Effect et les mots nous manquent pour remercier Phil de nous avoir accompagn\u00e9s dans cette aventure extraordinaire. \u00bb<\/h5>\n

Erika Kramer, directrice, de l\u2019entreprise d\u2019\u00e9conomie sociale Generations Effect<\/b><\/em><\/p>\n

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Les r\u00e9sultats<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bbundefined\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bbundefined\u00a0\u00bb saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.22.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|700|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#8d1b60″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_3_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb32px\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Depuis qu\u2019elle a travaill\u00e9 avec Phil, l\u2019\u00e9quipe de Generations Effect a :<\/h3>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n\n\n\n
\"\"<\/td>\nlanc\u00e9 un site web<\/strong><\/span> et un compte LinkedIn.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n\n\n\n
\"\"<\/td>\nr\u00e9alis\u00e9 23 projets<\/span><\/strong> entre mai et novembre 2023 (plus que d\u2019habitude pour cette p\u00e9riode), notamment des services \u00e9cologiques, des formations sur les esp\u00e8ces en p\u00e9ril, des initiatives en \u00e9cotourisme et la r\u00e9daction de demandes de subventions; plusieurs autres projets sont en cours.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n\n\n\n
\"\"<\/td>\nlanc\u00e9 de nouveaux projets passionnants<\/strong><\/span> sous r\u00e9serve d\u2019un financement approuv\u00e9.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n\n\n\n
\"\"<\/td>\ncommenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re d\u2019affiner son plan strat\u00e9gique <\/strong><\/span> et aux syst\u00e8mes n\u00e9cessaires pour soutenir ce plan au cours des trois prochaines ann\u00e9es<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ background_color=\u00a0\u00bb#f0f0f0″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_horizontal_offset=\u00a0\u00bb5%\u00a0\u00bb background_vertical_offset=\u00a0\u00bb-10%\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#73204d\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Logo et variations<\/h1>\n

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Ic\u00f4nes<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Group-2953.png\u00a0\u00bb title_text=\u00a0\u00bbGroup 2953″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_horizontal_offset=\u00a0\u00bb5%\u00a0\u00bb background_vertical_offset=\u00a0\u00bb-10%\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#73204d\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00c9l\u00e9ments de base<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb70px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth: 15%!important;||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font_size=\u00a0\u00bb22px\u00a0\u00bb custom_margin=\u00a0\u00bb12px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Police<\/h4>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_5_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_5_font_size=\u00a0\u00bb55px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Poppins<\/h5>\n

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z<\/strong>
a b c d e f g h i j k l m n o p q r s t u v w x y z<\/strong>
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ? &*() – +<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ custom_css_main_element=\u00a0\u00bbwidth: 15%!important;||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ custom_css_main_element_tablet=\u00a0\u00bbwidth: 35%!important;||\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 35%!important;||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font_size=\u00a0\u00bb22px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Couleurs
primaires
<\/strong><\/strong><\/h4>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_5_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_5_font_size=\u00a0\u00bb55px\u00a0\u00bb width=\u00a0\u00bb120%\u00a0\u00bb custom_margin=\u00a0\u00bb|||-23px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ custom_css_main_element=\u00a0\u00bbwidth: 15%!important;||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ custom_css_main_element_tablet=\u00a0\u00bbwidth: 35%!important;||\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bbwidth: 35%!important;||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font_size=\u00a0\u00bb22px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Couleurs
secondaires
<\/strong><\/h4>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_5_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb header_5_font_size=\u00a0\u00bb55px\u00a0\u00bb width=\u00a0\u00bb120%\u00a0\u00bb custom_margin=\u00a0\u00bb|||-23px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n\n\n\n
\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#e52625″ divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Styles, utilisations
et m\u00e9dias sociaux<\/h1>\n

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Utilisations g\u00e9n\u00e9rales<\/strong><\/p>\n

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Citations de l’\u00e9quipe<\/strong><\/p>\n

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Services<\/strong><\/p>\n

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D\u00e9couvrez<\/h1>\n

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D\u00e9couvrez comment generationseffect.com<\/a> contribue \u00e0 sa communaut\u00e9, un projet \u00e0 la fois.<\/h5>\n

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\u00c9tudes de casGenerations Effect\u00a0 Cr\u00e9ation d’une identit\u00e9 de marqueCette entreprise d\u2019\u00e9conomie sociale fournit des services de consultation pour am\u00e9liorer le bien-\u00eatre \u00e9cologique, social et \u00e9conomique de la r\u00e9gion de l\u2019est de la baie Georgienne, en Ontario. Generations Effect est situ\u00e9 en territoire anichinab\u00e9, ce qui permet \u00e0 son \u00e9quipe de travailler en \u00e9troite collaboration avec les communaut\u00e9s des Premi\u00e8res Nations et les peuples autochtones pour prendre soin de l\u2019air, de la terre et de l\u2019eau.Une entreprise d\u2019\u00e9conomie socialeM\u00eame une petite entreprise peut avoir un impact \u00e9norme.\u00a0 La Georgian Bay Mnidoo Gamii Biosphere (GBB), un OBNL qui soutient la biodiversit\u00e9 par l\u2019entremise de programmes de conservation, d\u2019\u00e9ducation, de culture et de d\u00e9veloppement durable, avait remarqu\u00e9 que les municipalit\u00e9s, les organismes \u00e0 but non lucratif et les entreprises commerciales se tournaient de plus en plus vers ses services de consultation environnementale et de d\u00e9veloppement durable.\u00a0 GBB a donc d\u00e9cid\u00e9 de relever un nouveau d\u00e9fi en cr\u00e9ant une entreprise d\u2019\u00e9conomie sociale dont les objectifs sont : communiquer au secteur priv\u00e9 les valeurs et l\u2019engagement de GBB envers les objectifs de d\u00e9veloppement durable des Nations Unies enseigner aux entreprises priv\u00e9es des fa\u00e7ons d\u2019adopter des pratiques inclusives et des solutions durables qui contribuent \u00e0 la r\u00e9silience et au bien-\u00eatre \u00e0 long terme de leur communaut\u00e9 devenir une source de revenus importante pour GBB cr\u00e9er des emplois de consultation verts dans la r\u00e9gion Le d\u00e9fiLa nouvelle entreprise d\u2019\u00e9conomie sociale avait besoin d\u2019un nom, d\u2019un logo, d\u2019un slogan, autrement dit d\u2019une identit\u00e9 qui la distinguerait, tout en t\u00e9moignant de son lien avec le GBB.\u00a0  \u00ab Si \u00e0 la Georgian Bay Biosphere on porte T-shirts et Birkenstocks, c\u2019est plut\u00f4t jeans et veston chez Generations Effect. \u00bb Erika Kramer, directrice, de l\u2019entreprise d\u2019\u00e9conomie sociale Generations EffectLes solutionsD\u00e8s le d\u00e9part, les deux \u00e9quipes ont convenu que tous les participants avaient l\u2019obligation de travailler pour un monde meilleur, et la collaboration organique n\u00e9e de cette conviction a fait toute la diff\u00e9rence.\u00a0 Les gardiens du savoir anichinab\u00e9 de la GBB et du comit\u00e9 consultatif de l\u2019entreprise d\u2019\u00e9conomie sociale ont offert des conseils pr\u00e9cieux \u00e0 l\u2019\u00e9quipe au sujet de l\u2019importance des protocoles culturels pour les partenariats, des noms traditionnels et la langue, ainsi que des concepts de r\u00e9ciprocit\u00e9 pour redonner \u00e0 la communaut\u00e9. GBB voulait s\u2019assurer que le nom de l\u2019entreprise d\u2019\u00e9conomie sociale refl\u00e8terait non seulement la fa\u00e7on dont elle aborde son travail, mais qu\u2019il repr\u00e9senterait de mani\u00e8re authentique les enseignements autochtones qu\u2019elle pratique, tel que le principe de la septi\u00e8me g\u00e9n\u00e9ration, selon lequel chaque d\u00e9cision doit se traduire par des relations durables pendant sept g\u00e9n\u00e9rations.\u00a0Apr\u00e8s de nombreuses s\u00e9ances de cr\u00e9ation, Phil a retenu le nom Generations Effect. C\u2019est un nom tourn\u00e9 vers l\u2019avenir qui souligne le fait que les d\u00e9cisions prises aujourd\u2019hui ont un impact dans l\u2019avenir. Il englobe \u00e9galement les notions de collaboration, de r\u00e9ciprocit\u00e9 et de communaut\u00e9. Enfin, le slogan choisi, \u00ab Solutions durables. R\u00e9sultats concrets \u00bb, traduit leur approche sens\u00e9e du d\u00e9veloppement.  La m\u00eame attention minutieuse a \u00e9t\u00e9 accord\u00e9e au choix de chaque couleur et de chaque \u00e9l\u00e9ment graphique de l\u2019identit\u00e9 de marque. Les bleus, les verts et les rouges riches et dynamiques, ainsi que le concept global, ont \u00e9t\u00e9 inspir\u00e9s par des artistes autochtones comme Leah Dorion et Jim Oskineegish. Les couleurs, choisies parce qu\u2019elles symbolisent la nature, l\u2019\u00e9nergie, l\u2019action, la force et la confiance, sont directement li\u00e9es \u00e0 chaque offre de service. L\u2019ic\u00f4ne du logo repr\u00e9sente une aile, un clin d\u2019\u0153il \u00e0 l\u2019oiseau-tonnerre, une cr\u00e9ature l\u00e9gendaire dot\u00e9e de pouvoirs fabuleux.\u00a0  \u00ab D\u00e9velopper une identit\u00e9 de marque est une t\u00e2che incroyablement difficile. L\u2019approche collaborative de Phil et sa grande cr\u00e9ativit\u00e9 en ont fait une exp\u00e9rience engageante et fructueuse. Phil nous a guid\u00e9s, pouss\u00e9s et inspir\u00e9s \u00e0 adopter une image de marque qui incarne la vision derri\u00e8re nos services-conseils et qui met l\u2019accent sur tout ce que nous accomplissons. Nous sommes ravis de l\u2019image distinctive et conviviale de Generations Effect et les mots nous manquent pour remercier Phil de nous avoir accompagn\u00e9s dans cette aventure extraordinaire. \u00bb Erika Kramer, directrice, de l\u2019entreprise d\u2019\u00e9conomie sociale Generations EffectLes r\u00e9sultatsDepuis qu\u2019elle a travaill\u00e9 avec Phil, l\u2019\u00e9quipe de Generations Effect a :   lanc\u00e9 un site web et un compte LinkedIn. r\u00e9alis\u00e9 23 projets entre mai et novembre 2023 (plus que d\u2019habitude pour cette p\u00e9riode), notamment des services \u00e9cologiques, des formations sur les esp\u00e8ces en p\u00e9ril, des initiatives en \u00e9cotourisme et la r\u00e9daction de demandes de subventions; plusieurs autres projets sont en cours. lanc\u00e9 de nouveaux projets passionnants sous r\u00e9serve d\u2019un financement approuv\u00e9. commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re d\u2019affiner son plan strat\u00e9gique et aux syst\u00e8mes n\u00e9cessaires pour soutenir ce plan au cours des trois prochaines ann\u00e9es Logo et variationsIc\u00f4nes\u00c9l\u00e9ments de basePolicePoppins A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ! @ # $ % ? &*() – +Couleurs primaires Couleurssecondaires Styles, utilisations et m\u00e9dias sociauxUtilisations g\u00e9n\u00e9ralesCitations de l’\u00e9quipeServicesD\u00e9couvrezD\u00e9couvrez comment generationseffect.com contribue \u00e0 sa communaut\u00e9, un projet \u00e0 la fois.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":54422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-59517","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/59517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/comments?post=59517"}],"version-history":[{"count":10,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/59517\/revisions"}],"predecessor-version":[{"id":59557,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/59517\/revisions\/59557"}],"up":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/54422"}],"wp:attachment":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media?parent=59517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}