{"id":60163,"date":"2024-06-18T17:39:27","date_gmt":"2024-06-18T17:39:27","guid":{"rendered":"https:\/\/phil.ca\/?page_id=60163"},"modified":"2024-06-19T14:20:18","modified_gmt":"2024-06-19T14:20:18","slug":"inicio-case-study","status":"publish","type":"page","link":"https:\/\/phil.ca\/fr\/etudes-de-cas\/inicio-case-study\/","title":{"rendered":"Inicio Case Study"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.25.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(33,33,33,0.65) 0%|rgba(33,33,33,0.65) 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(33,33,33,0.65)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(33,33,33,0.65)\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/inicio-header.jpeg\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb custom_padding=\u00a0\u00bb123px||123px||true|false\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ _builder_version=\u00a0\u00bb4.16″ width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#ffffff\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00c9tude de cas<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb70px\u00a0\u00bb header_line_height=\u00a0\u00bb0.9em\u00a0\u00bb header_3_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb36px\u00a0\u00bb custom_margin=\u00a0\u00bb||28px|||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb60px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb36px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Inicio<\/h1>\n

Identit\u00e9 de marque et site web<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Logo_Inicio-stacked-colour-notag.png\u00a0\u00bb alt=\u00a0\u00bbInicio logo\u00a0\u00bb title_text=\u00a0\u00bbLogo_Inicio-stacked-colour-notag\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bbcenter\u00a0\u00bb align_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb70%\u00a0\u00bb custom_margin=\u00a0\u00bb-10px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNunito Sans||||||||\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Inicio, anciennement connu sous le nom de Corporation pour la formation et le d\u00e9veloppement ERS, est un organisme \u00e0 but non lucratif de droit f\u00e9d\u00e9ral, \u00e9tabli \u00e0 Montr\u00e9al depuis 1986 et dot\u00e9 du statut d\u2019organisme de bienfaisance. Depuis sa cr\u00e9ation, Inicio a g\u00e9r\u00e9 avec succ\u00e8s plus de 200 programmes de formation \u00e0 l\u2019employabilit\u00e9 et de d\u00e9veloppement professionnel pour les r\u00e9sidents de Montr\u00e9al. Inicio offre des programmes de formation \u00e0 l\u2019emploi et de d\u00e9veloppement personnel afin d\u2019aider les Montr\u00e9alais anglophones de premi\u00e8re et de deuxi\u00e8me langue, sans emploi ou sous-employ\u00e9s \u00e0 atteindre leur plein potentiel.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.22.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#707070″ divider_position=\u00a0\u00bbcenter\u00a0\u00bb divider_weight=\u00a0\u00bb1px\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb165%\u00a0\u00bb custom_margin=\u00a0\u00bb|||-370px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ background_color=\u00a0\u00bbrgba(0,120,142,0.14)\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb19px||19px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb28px||42px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00788e\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ text_font=\u00a0\u00bb|800|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb45px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Examiner<\/b><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.25.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb min_height=\u00a0\u00bb573.8px\u00a0\u00bb custom_padding=\u00a0\u00bb9px||17px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#007934″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb38px|||||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span><\/span><\/h2>\n

ERS avait besoin d\u2019aide pour cr\u00e9er des liens avec de nouveaux participants qui pourraient b\u00e9n\u00e9ficier de ses programmes. <\/span><\/span><\/h2>\n

Avec une image de marque peu reconnaissable, un faible taux d\u2019inscription et un site web d\u00e9suet, l\u2019organisme avait du mal \u00e0 se faire conna\u00eetre et \u00e0 faciliter l\u2019inscription \u00e0 ses programmes.<\/span><\/p>\n

\u00c0 la recherche d’aide pour diversifier son financement et am\u00e9liorer le recrutement des participants et l’engagement de la communaut\u00e9, ERS a fait appel \u00e0 Phil pour une collaboration\u00a0 sur plusieurs fronts.\u00a0<\/span><\/p>\n

En travaillant ensemble sur une campagne urgente, il est devenu clair qu’un exercice de planification strat\u00e9gique \u00e9tait n\u00e9cessaire. <\/span><\/p>\n

Au cours de l’\u00e9laboration du plan strat\u00e9gique, il a \u00e9t\u00e9 d\u00e9termin\u00e9 que l’organisme avait besoin d’une refonte compl\u00e8te de son image de marque pour atteindre ses objectifs. Les membres de l\u2019\u00e9quipe voulaient un nom et une marque qui les aideraient \u00e0 se distinguer des autres, \u00e0 \u00eatre m\u00e9morables, \u00e0 mieux refl\u00e9ter les besoins de leur public et \u00e0 montrer l’impact de leur programme sur la vie de leurs participants.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Alistair-circle-1.png\u00a0\u00bb image_icon_width=\u00a0\u00bb60%\u00a0\u00bb content_max_width=\u00a0\u00bb300px\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00ab Nous n’avions pas r\u00e9alis\u00e9 de plan depuis plusieurs ann\u00e9es. C’est un groupe formidable qui nous a aid\u00e9s \u00e0 \u00e9laborer un plan strat\u00e9gique, \u00e0 examiner nos forces et nos faiblesses et \u00e0 aligner notre conseil d’administration et notre personnel sur nos objectifs. Gr\u00e2ce \u00e0 ce processus, nous avons un outil de mise en \u0153uvre utile que nous utilisons encore aujourd’hui. \u00bb<\/span><\/p>\n

Alistair Price<\/strong>
Pr\u00e9sident et chef de la direction chez Inicio.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb11px||11px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb33px||35px|||\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00788e\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9fl\u00e9chir<\/b><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.25.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb9px||17px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#007934″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb8px||2px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Identifier ce \u00ab je ne sais quoi \u00bb qui fait la force d\u2019un organisme et le traduire en un nom, ce n\u2019est pas facile!<\/span><\/span><\/h2>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb link_font=\u00a0\u00bb|600|||||||\u00a0\u00bb link_text_color=\u00a0\u00bb#007934″ header_font=\u00a0\u00bbPoppins|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_font=\u00a0\u00bbNunito Sans|900|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb32px\u00a0\u00bb header_4_line_height=\u00a0\u00bb1.7em\u00a0\u00bb custom_margin=\u00a0\u00bb8px||43px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb16px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Phil a guid\u00e9 l\u2019organisme \u00e0 travers plusieurs ateliers sur sa strat\u00e9gie, sa mission et sa vision, ainsi que sur son image de marque.\u00a0<\/span><\/p>\n

Le fait de rassembler l’\u00e9quipe autour d\u2019un m\u00eame objectif \u00ab nous a permis d’avancer rapidement dans le changement de l\u2019image de marque et le lancement des nouvelles campagnes \u00bb, d\u00e9clare Alistair.<\/span><\/p>\n

Ils voulaient que leur image de marque soit positive et accueillante et qu’elle symbolise le d\u00e9but d’une nouvelle aventure, un d\u00e9tail important \u00e9tant donn\u00e9 que la majorit\u00e9 des participants sont de nouveaux arrivants au Canada.<\/span><\/p>\n

Apr\u00e8s des semaines de consultation, le groupe a choisi Inicio, un mot qui signifie \u00ab d\u00e9but \u00bb et \u00ab inspiration \u00bb dans plusieurs langues, et l’a accompagn\u00e9 d\u2019un nouveau slogan : \u00ab Ici d\u00e9marre votre parcours vers le succ\u00e8s \u00bb.\u00a0<\/span><\/p>\n

Le symbole du soleil levant et la couleur jaune abeille ont contribu\u00e9 \u00e0 cette symbolique du renouveau et cette impression chaleureuse, et ont co\u00efncid\u00e9 avec le d\u00e9m\u00e9nagement de l\u2019organisme dans des locaux plus lumineux.<\/strong><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb image=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Nathalie-Circle-1.png\u00a0\u00bb image_icon_width=\u00a0\u00bb60%\u00a0\u00bb content_max_width=\u00a0\u00bb300px\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb16px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span><\/p>\n

\u00ab J’ai appr\u00e9ci\u00e9 le processus cr\u00e9atif qui nous a permis de donner vie \u00e0 notre marque et de cr\u00e9er un r\u00e9cit commun auquel nos participants peuvent s’identifier. \u00bb<\/span><\/p>\n

Nathalie Fauteux
<\/strong><\/span>Directrice des op\u00e9rations chez Inicio<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ make_equal=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb21px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/ers-final-logo.png\u00a0\u00bb alt=\u00a0\u00bbERS (Old Inicio logo)\u00a0\u00bb title_text=\u00a0\u00bbers-final-logo\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb50%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||7px|||\u00a0\u00bb custom_padding=\u00a0\u00bb5px||11px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Ancien logo<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Logo_Inicio-stacked-colour-FR.png\u00a0\u00bb alt=\u00a0\u00bbLogo Inicio. Ici d\u00e9marre votre parcours vers le succ\u00e9s\u00a0\u00bb title_text=\u00a0\u00bbLogo_Inicio-stacked-colour-FR\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb70%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||7px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||2px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Nouveau logo (fr)<\/strong><\/p>\n

[\/et_pb_text][et_pb_image_n10s _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image_n10s][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Screen-Shot-2023-10-06-at-10.19.58-AM.png\u00a0\u00bb title_text=\u00a0\u00bbScreen Shot 2023-10-06 at 10.19.58 AM\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb25px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Couleurs primaires<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Screen-Shot-2023-10-06-at-10.20.07-AM.png\u00a0\u00bb title_text=\u00a0\u00bbScreen Shot 2023-10-06 at 10.20.07 AM\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||13px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb24px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||36px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Couleurs secondaires<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/Group-2947.png\u00a0\u00bb alt=\u00a0\u00bbInicio Brand Guidelines\u00a0\u00bb title_text=\u00a0\u00bbGroup 2947″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb82%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Lignes directrices de la marque Inicio<\/strong><\/p>\n

[\/et_pb_text][et_pb_image_n10s _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image_n10s][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ background_color=\u00a0\u00bbrgba(0,120,142,0.13)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_horizontal_offset=\u00a0\u00bb5%\u00a0\u00bb background_vertical_offset=\u00a0\u00bb-10%\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb23px||23px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00788e\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#007934″ header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Planifier<\/b><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#007934″ header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_padding=\u00a0\u00bb|7px||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une fois la nouvelle marque \u00e9tablie, le travail de planification de la structure, du contenu et de l’interface utilisateur du site web a commenc\u00e9. <\/span>\u00a0<\/span><\/h2>\n

Phil et Inicio ont collabor\u00e9 \u00e0 l\u2019\u00e9laboration du contenu du site web afin de s’assurer qu’il r\u00e9sonne avec leur public principal : leurs participants. Tout, du vocabulaire \u00e0 l’exp\u00e9rience utilisateur et \u00e0 l’accessibilit\u00e9, a \u00e9t\u00e9 peaufin\u00e9 pour s’assurer que le site web parle aux personnes qui comptent le plus pour l\u2019organisme.\u00a0<\/span><\/p>\n

L\u2019\u00e9quipe d’Inicio a \u00e9t\u00e9 form\u00e9e \u00e0 la gestion du nouveau site web, aux meilleures pratiques en mati\u00e8re de m\u00e9dias sociaux et \u00e0 la production de vid\u00e9os. Phil a organis\u00e9 des s\u00e9ances de travail pour aider Inicio \u00e0 mieux raconter son histoire \u00e0 travers la vid\u00e9o, y compris gr\u00e2ce \u00e0 des entrevues avec l’administration et avec des participants actuels et pass\u00e9s.<\/span><\/p>\n

Une strat\u00e9gie de m\u00e9dias sociaux a \u00e9t\u00e9 \u00e9labor\u00e9e pour le lancement de la nouvelle marque, accompagn\u00e9e d\u2019actifs num\u00e9riques et d\u2019un plan d\u2019action pour le lancement. Cette strat\u00e9gie comprenait aussi une segmentation de la client\u00e8le et une int\u00e9gration de communications personnalis\u00e9es dans le calendrier du pr\u00e9lancement.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/InicioWebsite-homepage-laptop.png\u00a0\u00bb alt=\u00a0\u00bbInicio website home page\u00a0\u00bb title_text=\u00a0\u00bbInicioWebsite-homepage-laptop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb transform_scale=\u00a0\u00bb140%|140%\u00a0\u00bb custom_margin=\u00a0\u00bb42px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Site web<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb23px||23px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#00788e\u00a0\u00bb divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00788e\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_font_size=\u00a0\u00bb40px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb40px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Agir<\/b><\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#007934″ header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une fois le nouveau site web et les actifs de marque pr\u00eats, Phil a recommand\u00e9 de faire co\u00efncider le grand d\u00e9voilement de la nouvelle identit\u00e9 de marque avec le lancement du site web. <\/span><\/span><\/h2>\n

Le pr\u00e9lancement a commenc\u00e9 par l’envoi de courriels personnalis\u00e9s aux trois principaux groupes de parties prenantes d\u2019Inicio, suivi d’un lancement officiel quelques semaines plus tard via les m\u00e9dias sociaux. \u00a0<\/span><\/span><\/span><\/p>\n

[\/et_pb_text][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

\u201cWe\u2019ve had a significant increase in the number of participants since working with Phil,\u201d said Alistair. <\/span><\/h3>\n

\u201cFrom 24 participants to almost 150 with a new program launching soon, which was birthed during the development of our strategic plan and re-brand.\u201d<\/span><\/h3>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

\u201cWe\u2019ve had a significant increase in the number of participants since working with Phil,\u201d said Alistair. <\/span><\/h3>\n

\u201cFrom 24 participants to almost 150 with a new program launching soon, which was birthed during the development of our strategic plan and re-brand.\u201d<\/span><\/h3>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbNunito Sans|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#00788e\u00a0\u00bb text_font_size=\u00a0\u00bb31px\u00a0\u00bb custom_margin=\u00a0\u00bb||7px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb content__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb]<\/p>\n

\u00ab Le nombre de participants a consid\u00e9rablement augment\u00e9 depuis que nous avons travaill\u00e9 avec Phil \u00bb, d\u00e9clare Alistair.<\/strong><\/span><\/h3>\n

\u00ab Nous sommes pass\u00e9s de 24 participants \u00e0 pr\u00e8s de 150 pour un nouveau programme que nous avons pr\u00e9par\u00e9 pendant l’\u00e9laboration de notre plan strat\u00e9gique et de notre nouvelle marque. \u00bb<\/span><\/strong><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#007934″ header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De plus, en tant qu\u2019organisme qui enseigne la citoyennet\u00e9 num\u00e9rique, ils ont maintenant r\u00e9ellement l\u2019air de \u00ab savoir ce qu\u2019ils font \u00bb, avec un calendrier des communications, des mod\u00e8les qui correspondent \u00e0 leur identit\u00e9 visuelle et un site web qu\u2019ils savent g\u00e9rer et mettre \u00e0 jour eux-m\u00eames.<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ icon_color=\u00a0\u00bb#f9c21d\u00a0\u00bb image_icon_width=\u00a0\u00bb76px\u00a0\u00bb content_max_width=\u00a0\u00bb300px\u00a0\u00bb title_tablet=\u00a0\u00bb\u00a0\u00bb title_phone=\u00a0\u00bb\u00a0\u00bb title_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb||-26px||false|false\u00a0\u00bb image_icon_custom_padding=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/span><\/p>\n

\u00ab Nous avons une image forte dont nous pouvons \u00eatre fiers, et tout le monde est sur la m\u00eame longueur d\u2019onde. Nous savons maintenant comment nous mettre en valeur et nous disposons de tous les outils n\u00e9cessaires. Il s\u2019agit maintenant d\u2019aller de l\u2019avant et de mettre en \u0153uvre notre plan strat\u00e9gique. \u00bb<\/span><\/p>\n

Alistair Price\u00a0<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/INICIO-SM-desktop-MOCKUP.png\u00a0\u00bb title_text=\u00a0\u00bbINICIO-SM-desktop-MOCKUP\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Couverture des r\u00e9seaux sociaux<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=\u00a0\u00bb1_2″ saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/phil.ca\/wp-content\/uploads\/square-sm.png\u00a0\u00bb title_text=\u00a0\u00bbsquare-sm\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb70%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||13px|||\u00a0\u00bb custom_padding=\u00a0\u00bb27px||24px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Mod\u00e8les de publications pour les r\u00e9seaux sociaux<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#000000″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbcustom\u00a0\u00bb background_position=\u00a0\u00bbbottom_left\u00a0\u00bb background_horizontal_offset=\u00a0\u00bb5%\u00a0\u00bb background_vertical_offset=\u00a0\u00bb-10%\u00a0\u00bb inner_max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb75px||75px||true|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||0px||true|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_divider color=\u00a0\u00bb#007934″ divider_weight=\u00a0\u00bb16px\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.2″ max_width=\u00a0\u00bb48px\u00a0\u00bb custom_margin=\u00a0\u00bb||10px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#212121″ header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]<\/p>\n

D\u00e9couvrez<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ specialty_columns=\u00a0\u00bb3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb85px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb85px||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.24.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_css_main_element=\u00a0\u00bbwidth: 64.5%;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_3_font=\u00a0\u00bbNunito Sans|800|||||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb32px\u00a0\u00bb header_5_font_size=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Visitez le site centreinicio.ca<\/a> pour apprenez-en davantage comment Inicio donne aux gens un nouveau d\u00e9part.<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9tude de casInicio Identit\u00e9 de marque et site webInicio, anciennement connu sous le nom de Corporation pour la formation et le d\u00e9veloppement ERS, est un organisme \u00e0 but non lucratif de droit f\u00e9d\u00e9ral, \u00e9tabli \u00e0 Montr\u00e9al depuis 1986 et dot\u00e9 du statut d\u2019organisme de bienfaisance. Depuis sa cr\u00e9ation, Inicio a g\u00e9r\u00e9 avec succ\u00e8s plus de 200 programmes de formation \u00e0 l\u2019employabilit\u00e9 et de d\u00e9veloppement professionnel pour les r\u00e9sidents de Montr\u00e9al. Inicio offre des programmes de formation \u00e0 l\u2019emploi et de d\u00e9veloppement personnel afin d\u2019aider les Montr\u00e9alais anglophones de premi\u00e8re et de deuxi\u00e8me langue, sans emploi ou sous-employ\u00e9s \u00e0 atteindre leur plein potentiel.Examiner ERS avait besoin d\u2019aide pour cr\u00e9er des liens avec de nouveaux participants qui pourraient b\u00e9n\u00e9ficier de ses programmes. Avec une image de marque peu reconnaissable, un faible taux d\u2019inscription et un site web d\u00e9suet, l\u2019organisme avait du mal \u00e0 se faire conna\u00eetre et \u00e0 faciliter l\u2019inscription \u00e0 ses programmes. \u00c0 la recherche d’aide pour diversifier son financement et am\u00e9liorer le recrutement des participants et l’engagement de la communaut\u00e9, ERS a fait appel \u00e0 Phil pour une collaboration\u00a0 sur plusieurs fronts.\u00a0 En travaillant ensemble sur une campagne urgente, il est devenu clair qu’un exercice de planification strat\u00e9gique \u00e9tait n\u00e9cessaire. Au cours de l’\u00e9laboration du plan strat\u00e9gique, il a \u00e9t\u00e9 d\u00e9termin\u00e9 que l’organisme avait besoin d’une refonte compl\u00e8te de son image de marque pour atteindre ses objectifs. Les membres de l\u2019\u00e9quipe voulaient un nom et une marque qui les aideraient \u00e0 se distinguer des autres, \u00e0 \u00eatre m\u00e9morables, \u00e0 mieux refl\u00e9ter les besoins de leur public et \u00e0 montrer l’impact de leur programme sur la vie de leurs participants.    \u00ab Nous n’avions pas r\u00e9alis\u00e9 de plan depuis plusieurs ann\u00e9es. C’est un groupe formidable qui nous a aid\u00e9s \u00e0 \u00e9laborer un plan strat\u00e9gique, \u00e0 examiner nos forces et nos faiblesses et \u00e0 aligner notre conseil d’administration et notre personnel sur nos objectifs. Gr\u00e2ce \u00e0 ce processus, nous avons un outil de mise en \u0153uvre utile que nous utilisons encore aujourd’hui. \u00bb Alistair PricePr\u00e9sident et chef de la direction chez Inicio.  R\u00e9fl\u00e9chirIdentifier ce \u00ab je ne sais quoi \u00bb qui fait la force d\u2019un organisme et le traduire en un nom, ce n\u2019est pas facile! Phil a guid\u00e9 l\u2019organisme \u00e0 travers plusieurs ateliers sur sa strat\u00e9gie, sa mission et sa vision, ainsi que sur son image de marque.\u00a0 Le fait de rassembler l’\u00e9quipe autour d\u2019un m\u00eame objectif \u00ab nous a permis d’avancer rapidement dans le changement de l\u2019image de marque et le lancement des nouvelles campagnes \u00bb, d\u00e9clare Alistair. Ils voulaient que leur image de marque soit positive et accueillante et qu’elle symbolise le d\u00e9but d’une nouvelle aventure, un d\u00e9tail important \u00e9tant donn\u00e9 que la majorit\u00e9 des participants sont de nouveaux arrivants au Canada. Apr\u00e8s des semaines de consultation, le groupe a choisi Inicio, un mot qui signifie \u00ab d\u00e9but \u00bb et \u00ab inspiration \u00bb dans plusieurs langues, et l’a accompagn\u00e9 d\u2019un nouveau slogan : \u00ab Ici d\u00e9marre votre parcours vers le succ\u00e8s \u00bb.\u00a0 Le symbole du soleil levant et la couleur jaune abeille ont contribu\u00e9 \u00e0 cette symbolique du renouveau et cette impression chaleureuse, et ont co\u00efncid\u00e9 avec le d\u00e9m\u00e9nagement de l\u2019organisme dans des locaux plus lumineux.   \u00ab J’ai appr\u00e9ci\u00e9 le processus cr\u00e9atif qui nous a permis de donner vie \u00e0 notre marque et de cr\u00e9er un r\u00e9cit commun auquel nos participants peuvent s’identifier. \u00bb Nathalie FauteuxDirectrice des op\u00e9rations chez InicioAncien logoNouveau logo (fr)Couleurs primairesCouleurs secondairesLignes directrices de la marque InicioPlanifierUne fois la nouvelle marque \u00e9tablie, le travail de planification de la structure, du contenu et de l’interface utilisateur du site web a commenc\u00e9. \u00a0 Phil et Inicio ont collabor\u00e9 \u00e0 l\u2019\u00e9laboration du contenu du site web afin de s’assurer qu’il r\u00e9sonne avec leur public principal : leurs participants. Tout, du vocabulaire \u00e0 l’exp\u00e9rience utilisateur et \u00e0 l’accessibilit\u00e9, a \u00e9t\u00e9 peaufin\u00e9 pour s’assurer que le site web parle aux personnes qui comptent le plus pour l\u2019organisme.\u00a0 L\u2019\u00e9quipe d’Inicio a \u00e9t\u00e9 form\u00e9e \u00e0 la gestion du nouveau site web, aux meilleures pratiques en mati\u00e8re de m\u00e9dias sociaux et \u00e0 la production de vid\u00e9os. Phil a organis\u00e9 des s\u00e9ances de travail pour aider Inicio \u00e0 mieux raconter son histoire \u00e0 travers la vid\u00e9o, y compris gr\u00e2ce \u00e0 des entrevues avec l’administration et avec des participants actuels et pass\u00e9s. Une strat\u00e9gie de m\u00e9dias sociaux a \u00e9t\u00e9 \u00e9labor\u00e9e pour le lancement de la nouvelle marque, accompagn\u00e9e d\u2019actifs num\u00e9riques et d\u2019un plan d\u2019action pour le lancement. Cette strat\u00e9gie comprenait aussi une segmentation de la client\u00e8le et une int\u00e9gration de communications personnalis\u00e9es dans le calendrier du pr\u00e9lancement.Site webAgirUne fois le nouveau site web et les actifs de marque pr\u00eats, Phil a recommand\u00e9 de faire co\u00efncider le grand d\u00e9voilement de la nouvelle identit\u00e9 de marque avec le lancement du site web. Le pr\u00e9lancement a commenc\u00e9 par l’envoi de courriels personnalis\u00e9s aux trois principaux groupes de parties prenantes d\u2019Inicio, suivi d’un lancement officiel quelques semaines plus tard via les m\u00e9dias sociaux. \u00a0\u00ab Le nombre de participants a consid\u00e9rablement augment\u00e9 depuis que nous avons travaill\u00e9 avec Phil \u00bb, d\u00e9clare Alistair. \u00ab Nous sommes pass\u00e9s de 24 participants \u00e0 pr\u00e8s de 150 pour un nouveau programme que nous avons pr\u00e9par\u00e9 pendant l’\u00e9laboration de notre plan strat\u00e9gique et de notre nouvelle marque. \u00bbDe plus, en tant qu\u2019organisme qui enseigne la citoyennet\u00e9 num\u00e9rique, ils ont maintenant r\u00e9ellement l\u2019air de \u00ab savoir ce qu\u2019ils font \u00bb, avec un calendrier des communications, des mod\u00e8les qui correspondent \u00e0 leur identit\u00e9 visuelle et un site web qu\u2019ils savent g\u00e9rer et mettre \u00e0 jour eux-m\u00eames.   \u00ab Nous avons une image forte dont nous pouvons \u00eatre fiers, et tout le monde est sur la m\u00eame longueur d\u2019onde. Nous savons maintenant comment nous mettre en valeur et nous disposons de tous les outils n\u00e9cessaires. Il s\u2019agit maintenant d\u2019aller de l\u2019avant et de mettre en \u0153uvre notre plan strat\u00e9gique. \u00bb Alistair Price\u00a0Couverture des r\u00e9seaux sociauxMod\u00e8les de publications pour les r\u00e9seaux sociauxD\u00e9couvrezVisitez le site centreinicio.ca pour apprenez-en davantage comment Inicio donne aux gens un nouveau d\u00e9part.<\/p>\n","protected":false},"author":12,"featured_media":60142,"parent":54422,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-60163","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/60163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/comments?post=60163"}],"version-history":[{"count":17,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/60163\/revisions"}],"predecessor-version":[{"id":60236,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/60163\/revisions\/60236"}],"up":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/pages\/54422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media\/60142"}],"wp:attachment":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media?parent=60163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}