{"id":64745,"date":"2026-04-01T01:48:44","date_gmt":"2026-04-01T01:48:44","guid":{"rendered":"https:\/\/phil.ca\/donald-berman-maimonides-foundation-case-study\/"},"modified":"2026-04-01T02:13:05","modified_gmt":"2026-04-01T02:13:05","slug":"fondation-donald-berman-maimonides-etudes-de-cas","status":"publish","type":"post","link":"https:\/\/phil.ca\/fr\/fondation-donald-berman-maimonides-etudes-de-cas\/","title":{"rendered":"Fondation Donald Berman Maimonides"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64745\" class=\"elementor elementor-64745 elementor-64731\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-951beee e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"951beee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02f823f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"02f823f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-551470e elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"551470e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e270a8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7e270a8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-546aa41 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"546aa41\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43f36ec elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"43f36ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fondation Donald Berman Maimonides<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0187f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8e0187f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-67100a4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"67100a4\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9f188 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1a9f188\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contexte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24c5eaf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"24c5eaf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33533c1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"33533c1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Fondation du Centre g\u00e9riatrique Donald Berman Maimonides (<a href=\"https:\/\/donaldbermanmaimonidesfdn.org\/fr\/\">DBMF<\/a>) contribue de fa\u00e7on significative au bien-\u00eatre de la population vieillissante du Qu\u00e9bec en finan\u00e7ant l\u2019am\u00e9lioration des services et des installations du Centre et en faisant progresser la recherche en soins g\u00e9riatriques. Nous croyons que chaque r\u00e9sident du Centre devrait b\u00e9n\u00e9ficier de soins g\u00e9riatriques novateurs et vivre avec dignit\u00e9 et mieux-\u00eatre.<\/p><p>Le Centre g\u00e9riatrique Maimonides Donald Berman accueille 387 r\u00e9sidents qui vivent avec une forme de d\u00e9mence ou de handicap principalement en lien avec leur \u00e2ge. Cet \u00e9tablissement de soins de longue dur\u00e9e affili\u00e9 \u00e0 l\u2019Universit\u00e9 McGill est situ\u00e9 \u00e0 C\u00f4te-Saint-Luc, au Qu\u00e9bec, et fait partie du Centre int\u00e9gr\u00e9 universitaire de sant\u00e9 et de services sociaux (CIUSSS) du Centre-Ouest de Montr\u00e9al.<\/p><p>Le financement public \u00e9tant limit\u00e9 aux services de sant\u00e9 de base dans les \u00e9tablissements de soins de longue dur\u00e9e du Qu\u00e9bec, les fondations des centres de sant\u00e9 doivent trouver les ressources pour financer les services qui vont au-del\u00e0 des exigences minimales \u00e9tablies par la volont\u00e9 politique. La pand\u00e9mie n\u2019a fait que souligner les insuffisances des syst\u00e8mes qui ne s\u2019efforcent pas d\u2019offrir des soins g\u00e9riatriques novateurs \u00e0 l\u2019\u00e9chelle nationale. Le travail de fondations comme la DBMF est devenu d\u2019autant plus important pour r\u00e9pondre rapidement aux besoins \u00e9mergents des personnes \u00e2g\u00e9es aux prises avec une crise sanitaire sans pr\u00e9c\u00e9dent.<\/p><p>Le mode de collecte de fonds traditionnelle en personne est devenu impossible compte tenu des restrictions en mati\u00e8re de sant\u00e9 publique et la transition urgente au num\u00e9rique est devenue essentielle pour offrir aux a\u00een\u00e9s un acc\u00e8s \u00e0 des programmes qui ont imm\u00e9diatement am\u00e9lior\u00e9 leur bien-\u00eatre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-035abff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"035abff\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe65a0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cfe65a0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Seulement 20 % des OBNL se consid\u00e8rent comme \u00ab des leaders et des innovateurs \u00bb dans l\u2019adoption de moyens num\u00e9riques pour la collecte de fonds, la communication, etc.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7633a71 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7633a71\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.nten.org\/blog\" target=\"_blank\">(Source)<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0118d63 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0118d63\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea6eded e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ea6eded\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae57ca7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ae57ca7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcd97c6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"dcd97c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e26d17 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6e26d17\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le conseil d\u2019administration de la Fondation a reconnu la n\u00e9cessit\u00e9 de moderniser et d\u2019am\u00e9liorer les communications num\u00e9riques. Incertains d\u2019avoir les moyens d\u2019assumer une telle t\u00e2che en dehors de son champ d\u2019expertise, la petite \u00e9quipe savait qu\u2019elle aurait besoin de conseils sur la cr\u00e9ation d\u2019un site web optimal, le marketing par courriel et la publication sur les m\u00e9dias sociaux. Les relations avec les donateurs avaient toujours \u00e9t\u00e9 individuelles, et l\u2019id\u00e9e de faire de la sensibilisation sur une \u00e9chelle collective repr\u00e9sentait une transition effrayante!<\/p><p>La pr\u00e9sence de la Fondation sur le web avait \u00e9t\u00e9 profond\u00e9ment enterr\u00e9e dans un site web gouvernemental d\u00e9suet. Le contenu \u00e9tait obsol\u00e8te, le site \u00e9tait peu convivial et le personnel avait de la difficult\u00e9 \u00e0 le mettre \u00e0 jour r\u00e9guli\u00e8rement. Celui-ci n\u2019\u00e9tait pas habitu\u00e9 \u00e0 utiliser un syst\u00e8me de marketing par courriel ni \u00e0 utiliser les r\u00e9seaux sociaux sur une base r\u00e9guli\u00e8re pour interagir avec le public et stimuler la collecte de fonds. En fait, de nombreux comptes de m\u00e9dias sociaux avaient \u00e9t\u00e9 lanc\u00e9s pour diff\u00e9rentes initiatives, mais aucun n\u2019\u00e9tait tr\u00e8s actif, et il n\u2019y avait pas de strat\u00e9gie.<\/p><p>L\u2019image de marque de DBMF \u00e9tait relativement \u00ab propre \u00bb et bien reconnue, mais l\u2019identit\u00e9 des \u00e9v\u00e9nements phares de la fondation n\u2019\u00e9tait pas coh\u00e9rente. La marque \u00e9tait donc tr\u00e8s peu associ\u00e9e aux \u00e9v\u00e9nements.<\/p><p>Le d\u00e9fi de Phil \u00e9tait d\u2019amener la Fondation parmi les 11 % des OBNL qui rapportent une efficacit\u00e9 num\u00e9rique, de former l\u2019\u00e9quipe de DBMF pour qu\u2019elle soit \u00e0 l\u2019aise avec de nouveaux outils et d\u2019augmenter les dons en ligne tout en atteignant un public plus jeune et plus large via le web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3d8bd8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d3d8bd8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-400970d elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"400970d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9331f40 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9331f40\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La collecte de fonds deviendra plus difficile \u00e0 moins que les organisations \u00e0 but non lucratif ne changent la fa\u00e7on dont elles abordent les donateurs ainsi que les donn\u00e9es statistiques. Des \u00e9tudes r\u00e9centes ont montr\u00e9 que la r\u00e9tention des donateurs a constamment diminu\u00e9 et qu\u2019une grande partie de cette baisse se produit alors que la technologie de la communication s\u2019am\u00e9liore parce que les collecteurs de fonds n\u2019utilisent pas la technologie de mani\u00e8re \u00e0 \u00e9tablir un lien significatif avec leurs donateurs. Les organisations qui investissent dans l\u2019utilisation intelligente de leurs donn\u00e9es renverseront la tendance et feront cro\u00eetre leur mission consid\u00e9rablement.<\/p><p><strong>Tim Sarrantonio<\/strong><br \/>directeur du d\u00e9veloppement commercial, Neon CRM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d06c746 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d06c746\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c074f1e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c074f1e\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-316832f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"316832f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8c19b5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a8c19b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b0e1d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"77b0e1d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phil et DBMF ont travaill\u00e9 ensemble pour r\u00e9aliser les projets suivants :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080a0e1 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"080a0e1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:800}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Audit et planification du site web<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Am\u00e9liorations de la marque et mises \u00e0 jour de la pap\u00e8terie<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Refonte des sites web de la Fondation Donald Berman Maimonides et du CHSLD Jewish Eldercare<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Formulaires de dons en ligne \u00e0 l\u2019aide d\u2019une plateforme de collecte de fonds automatis\u00e9e<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strat\u00e9gie de marketing par courriel et formation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strat\u00e9gie et formation sur les m\u00e9dias sociaux<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ad0a9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"63ad0a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons commenc\u00e9 par un sondage sur la perception de la marque afin de nous faire une id\u00e9e de la situation. C\u2019\u00e9tait merveilleux d\u2019entendre tous les commentaires du conseil d\u2019administration et du personnel. Cela nous a permis de mieux comprendre comment positionner la Fondation \u00e0 l\u2019avenir et comment dynamiser les diff\u00e9rentes marques.<\/p><p>La marque principale n\u2019avait pas besoin de beaucoup de travail, mais nous avons recommand\u00e9 \u00e0 DBMF d\u2019utiliser les logos unilingues fran\u00e7ais et anglais, selon le cas, au lieu d\u2019utiliser syst\u00e9matiquement la version bilingue, trop encombrante. Nous avons \u00e9galement d\u00e9velopp\u00e9 de nouveaux logos pour chacun des trois \u00e9v\u00e9nements phares, tout en cr\u00e9ant une image d\u2019ensemble coh\u00e9rent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aded770 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"aded770\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-586332f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"586332f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anciens logos d'\u00e9v\u00e9nements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93bbf0c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"93bbf0c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-144f6f0 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"144f6f0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"529\" height=\"321\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/Battle-of-the-bands-logo2.png\" class=\"attachment-full size-full wp-image-57286\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/Battle-of-the-bands-logo2.png 529w, https:\/\/phil.ca\/wp-content\/uploads\/Battle-of-the-bands-logo2-480x291.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 529px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c4723 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c6c4723\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1527\" height=\"503\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/DBM-RBC-Golf-Logo-2021.jpg\" class=\"attachment-full size-full wp-image-57265\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/DBM-RBC-Golf-Logo-2021.jpg 1527w, https:\/\/phil.ca\/wp-content\/uploads\/DBM-RBC-Golf-Logo-2021-1280x422.jpg 1280w, https:\/\/phil.ca\/wp-content\/uploads\/DBM-RBC-Golf-Logo-2021-980x323.jpg 980w, https:\/\/phil.ca\/wp-content\/uploads\/DBM-RBC-Golf-Logo-2021-480x158.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1527px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec6b65 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3ec6b65\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"339\" height=\"167\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/hockeylogo.jpg\" class=\"attachment-full size-full wp-image-57267\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/hockeylogo.jpg 339w, https:\/\/phil.ca\/wp-content\/uploads\/hockeylogo-300x148.jpg 300w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ba2c1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"67ba2c1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf86189 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bf86189\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nouveaux logos d'\u00e9v\u00e9nements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae1b584 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ae1b584\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45f0c28 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"45f0c28\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"739\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/DBMF-BOB-colour.png\" class=\"attachment-full size-full wp-image-57261\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/DBMF-BOB-colour.png 984w, https:\/\/phil.ca\/wp-content\/uploads\/DBMF-BOB-colour-980x736.png 980w, https:\/\/phil.ca\/wp-content\/uploads\/DBMF-BOB-colour-480x360.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 984px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf62546 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cf62546\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1561\" height=\"1079\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/DBMF-Golf_RBC_final-colour.png\" class=\"attachment-full size-full wp-image-57273\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/DBMF-Golf_RBC_final-colour.png 1561w, https:\/\/phil.ca\/wp-content\/uploads\/DBMF-Golf_RBC_final-colour-1280x885.png 1280w, https:\/\/phil.ca\/wp-content\/uploads\/DBMF-Golf_RBC_final-colour-980x677.png 980w, https:\/\/phil.ca\/wp-content\/uploads\/DBMF-Golf_RBC_final-colour-480x332.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1561px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e2fab elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"27e2fab\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1483\" height=\"1015\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/JEC-logo-Colour.png\" class=\"attachment-full size-full wp-image-57263\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/JEC-logo-Colour.png 1483w, https:\/\/phil.ca\/wp-content\/uploads\/JEC-logo-Colour-1280x876.png 1280w, https:\/\/phil.ca\/wp-content\/uploads\/JEC-logo-Colour-980x671.png 980w, https:\/\/phil.ca\/wp-content\/uploads\/JEC-logo-Colour-480x329.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1483px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9492816 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9492816\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019audit du site web s\u2019est av\u00e9r\u00e9 un exercice utile, car il a permis \u00e0 l\u2019\u00e9quipe de Phil de mieux comprendre ses forces et ses faiblesses et d\u2019identifier les opportunit\u00e9s pour le nouveau site. L\u2019audit a fourni des renseignements sur le comportement des utilisateurs et une id\u00e9e plus claire du budget requis pour la refonte du site web.<\/p><p>Nous avons travaill\u00e9 \u00e0 la cr\u00e9ation d\u2019un site web convivial, enti\u00e8rement accessible et adapt\u00e9 aux appareils mobiles, comprenant un contenu r\u00e9vis\u00e9, de nouveaux \u00e9l\u00e9ments de marque et une nouvelle plateforme de dons en ligne.<\/p><p>Avec le marketing par courriel, nous sommes partis de z\u00e9ro. Nous avons analys\u00e9 la base de donn\u00e9es des donateurs et aid\u00e9 DBMF \u00e0 d\u00e9finir des segments. Nous avons cr\u00e9\u00e9 leur compte Mailchimp, import\u00e9 des contacts, con\u00e7u de gabarits \u00e0 leur image et les avons aid\u00e9s \u00e0 lancer leurs premi\u00e8res campagnes. Nous avons fourni une formation afin non seulement qu\u2019ils puissent mettre \u00e0 jour leur site web par eux-m\u00eames, mais aussi de prendre en charge les campagnes par courriel selon leur calendrier de marketing nouvellement \u00e9tabli.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dbd99 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a1dbd99\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"729\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-1.jpg\" class=\"attachment-full size-full wp-image-57338\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-1.jpg 2000w, https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-1-1280x466.jpg 1280w, https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-1-980x357.jpg 980w, https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-1-480x175.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acde7d5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"acde7d5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les m\u00e9dias sociaux de la Fondation, nous avons consolid\u00e9 leurs comptes et \u00e9tabli un calendrier mensuel comportant des th\u00e8mes g\u00e9n\u00e9raux li\u00e9s \u00e0 leurs initiatives en cours. \u00c0 l\u2019aide de ce calendrier, DBMF \u00e9tait dor\u00e9navant en mesure de planifier des messages pertinents en fonction de leurs campagnes pour atteindre leur public cible.<\/p><p>Nous avons offert des s\u00e9ances de formation au personnel pour enseigner les meilleures pratiques en mati\u00e8re de gestion communautaire et les fa\u00e7ons d\u2019accro\u00eetre l\u2019auditoire en ligne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e1d18 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-image\" data-id=\"43e1d18\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"833\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-2.jpg\" class=\"attachment-full size-full wp-image-57336\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-2.jpg 1271w, https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-2-980x642.jpg 980w, https:\/\/phil.ca\/wp-content\/uploads\/Case-study-images-FR-2-480x315.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1271px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d262b6f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d262b6f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6bc7931 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6bc7931\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aabffe4 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"aabffe4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0adcb0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c0adcb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1701d80 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1701d80\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DBMF re\u00e7oit une demi-douzaine de dons en ligne par semaine depuis le lancement de son nouveau site web, et la tendance est \u00e0 la hausse.<\/p><p>La Fondation a facilit\u00e9 la participation de ses donateurs et de ses b\u00e9n\u00e9voles. Gr\u00e2ce aux am\u00e9liorations apport\u00e9es \u00e0 l\u2019image de marque, ils peuvent annoncer les \u00e9v\u00e9nements annuels en maintenant l\u2019unit\u00e9 des parties prenantes de mani\u00e8re coh\u00e9rente \u00e0 l\u2019aide de logos reconnaissables. Ils m\u00e8nent dor\u00e9navant des conversations en ligne et maintiennent de nouveaux partisans investis dans leur organisation et leur mission en publiant r\u00e9guli\u00e8rement sur Facebook et Instagram : ils ont vu une augmentation de 965 % du nombre de nouvelles personnes touch\u00e9es sur Facebook, augmentant leur auditoire de 45 % en 2022.<\/p><p>DBMF est maintenant proactif dans son travail de sensibilisation et la personne responsable des communications est en mesure de r\u00e9diger facilement le contenu \u00e0 l\u2019avance. Gr\u00e2ce \u00e0 une r\u00e9daction plus cibl\u00e9e sur leur site web et dans les courriels et \u00e0 l\u2019aide de vid\u00e9os et d\u2019images plus convaincantes, l\u2019image de la Fondation est devenue plus humaine. Dans les communications par courriel, ils pr\u00e9sentent efficacement leur collaboration avec d\u2019autres organisations dans leur secteur qui favorisent un impact positif dans leur communaut\u00e9 et mettent en \u00e9vidence leurs solutions innovantes.<\/p><p>L\u2019investissement r\u00e9alis\u00e9 pour passer au num\u00e9rique s\u2019est av\u00e9r\u00e9 \u00eatre un virage majeur pour le personnel et l\u2019organisation dans son ensemble. Chaque transition est charg\u00e9e de moments inconfortables qui doivent se produire afin d\u2019ouvrir de nouveaux horizons. Cette Fondation est la preuve que tout ce que vous avez \u00e0 faire est de commencer par un premier pas dans une nouvelle direction pour qu\u2019une v\u00e9ritable transformation commence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed376f4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ed376f4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c245b elementor-view-default elementor-invisible elementor-widget elementor-widget-icon\" data-id=\"f4c245b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb67ce elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7bb67ce\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le jour o\u00f9 mon coll\u00e8gue a d\u00e9couvert PHIL en faisant une recherche sur Google a \u00e9t\u00e9 notre jour de chance. Nous cherchions une petite entreprise-conseil en m\u00e9dias num\u00e9riques. Notre conseil d\u2019administration a \u00e9t\u00e9 tr\u00e8s clair avec moi, il \u00e9tait plus que temps de passer au num\u00e9rique. Nous \u00e9tions en pleine crise de COVID-19 et c\u2019\u00e9tait le moment ou jamais.<\/p><p>La v\u00e9rit\u00e9, c\u2019est que j\u2019ai \u00e9t\u00e9 tra\u00een\u00e9 de force vers la falaise jusqu\u2019\u00e0 ce que je rencontre Kim Fuller. Elle m\u2019a convaincu tr\u00e8s t\u00f4t dans nos \u00e9changes. J\u2019ai \u00e9t\u00e9 impressionn\u00e9 par son calme, sa cr\u00e9ativit\u00e9, sa vision et, surtout, par l\u2019\u00e9quipe qu\u2019elle a mise en place. Ils ont pouss\u00e9 fort quand il le fallait et, ensemble, nous sommes sur la bonne voie pour int\u00e9grer des strat\u00e9gies num\u00e9riques dans tout ce que nous faisons. Ils ont \u00e9cout\u00e9 attentivement et nous ont fourni exactement ce que nous demandions. C\u2019est la recette secr\u00e8te de Phil!<\/p><p><strong>Karen Flam<\/strong><br \/>directrice, Fondation Donald Berman du centre g\u00e9riatrique Maimonides<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Fondation du Centre g\u00e9riatrique Donald Berman Maimonides (DBMF) contribue de fa\u00e7on significative au bien-\u00eatre de la population vieillissante du Qu\u00e9bec en finan\u00e7ant l\u2019am\u00e9lioration des services et des installations du Centre et en faisant progresser la recherche en soins g\u00e9riatriques. Nous croyons que chaque r\u00e9sident du Centre devrait b\u00e9n\u00e9ficier de soins g\u00e9riatriques novateurs et vivre avec dignit\u00e9 et mieux-\u00eatre.<\/p>\n","protected":false},"author":22,"featured_media":59748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[160],"tags":[],"class_list":["post-64745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-work"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts\/64745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/comments?post=64745"}],"version-history":[{"count":4,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts\/64745\/revisions"}],"predecessor-version":[{"id":64749,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts\/64745\/revisions\/64749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media\/59748"}],"wp:attachment":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media?parent=64745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/categories?post=64745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/tags?post=64745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}