{"id":64775,"date":"2026-04-01T02:44:53","date_gmt":"2026-04-01T02:44:53","guid":{"rendered":"https:\/\/phil.ca\/scott-mission-case-study\/"},"modified":"2026-04-16T13:43:36","modified_gmt":"2026-04-16T13:43:36","slug":"scott-mission-etudes-de-cas","status":"publish","type":"post","link":"https:\/\/phil.ca\/fr\/scott-mission-etudes-de-cas\/","title":{"rendered":"Scott Mission"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"64775\" class=\"elementor elementor-64775 elementor-64769\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dac1105 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"dac1105\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9333189 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"9333189\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-971e19b elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"971e19b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b4a6f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"82b4a6f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64eddf2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"64eddf2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-251fe48 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"251fe48\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scott Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24634c elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a24634c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Campagne de No\u00ebl et de l\u2019Action de gr\u00e2ce 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bded757 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"bded757\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84211b3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"84211b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-311a092 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"311a092\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"427\" height=\"84\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/Logo_Inicio-horizontal-colour-EN.png\" class=\"attachment-full size-full wp-image-59131\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/Logo_Inicio-horizontal-colour-EN.png 427w, https:\/\/phil.ca\/wp-content\/uploads\/Logo_Inicio-horizontal-colour-EN-300x59.png 300w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60c2025 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"60c2025\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5067143 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5067143\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un organisme de bienfaisance chr\u00e9tien non confessionnel dont la mission est de r\u00e9pondre aux besoins de la communaut\u00e9, Scott Mission propose une vari\u00e9t\u00e9 de programmes qui offrent un soutien et des provisions aux personnes sans-abri, aux familles \u00e0 faible revenu, aux enfants et aux jeunes. Des garderies aux banques alimentaires, en passant par de l\u2019h\u00e9bergement s\u00e9curitaire, Scott Mission, situ\u00e9 au centre-ville de Toronto, joue un r\u00f4le essentiel pour appuyer la communaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1117ab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a1117ab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6bb224 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a6bb224\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628d7fa elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"628d7fa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La campagne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad3369 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2ad3369\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afe1d4d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"afe1d4d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le choix des mots : comment Scott Mission a utilis\u00e9 la communication pour nourrir plus de personnes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df0842 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8df0842\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La campagne de fin d\u2019ann\u00e9e de Scott Mission, visant \u00e0 accro\u00eetre le soutien pour sa mission, a d\u00e9montr\u00e9 qu\u2019une communication efficace peut mener \u00e0 des actions concr\u00e8tes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89161ef elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"89161ef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">57% de plus d\u2019impressions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93fa293 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"93fa293\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une hausse exceptionnelle de 259 % du nombre de visionnements sur nos publicit\u00e9s YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c43869b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c43869b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une augmentation fantastique de 416 % du nombre de commentaires sur les r\u00e9seaux sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a289933 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a289933\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutefois, ces r\u00e9sultats spectaculaires n\u2019ont pas \u00e9t\u00e9 le fruit du hasard ou du traintrain quotidien. En effet, Scott Mission avait pris la d\u00e9cision de sortir de sa zone de confort et de transmettre son message de mani\u00e8re percutante et engageante. Par la suite, cette campagne est devenue le mod\u00e8le \u00e0 suivre pour les initiatives de collecte de fonds subs\u00e9quentes : il s\u2019agit de raconter des \u00ab histoires qui finissent bien \u00bb pour montrer aux donateurs comment leur soutien peut avoir un impact direct dans la communaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cae7f4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0cae7f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2494604 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2494604\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a4803 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"33a4803\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le d\u00e9fi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e508b8a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"e508b8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-282f62a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"282f62a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apr\u00e8s avoir r\u00e9alis\u00e9 un changement d\u2019image de marque majeur, les responsables de Scott Mission ont approch\u00e9 Phil pr\u00eats \u00e0 donner un nouveau look \u00e0 leur prochaine campagne de financement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4682561 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4682561\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019organisation avait \u00e9galement atteint un point de bascule dans les communications : elle voulait transformer le discours entourant la pauvret\u00e9 en privil\u00e9giant les histoires inspirantes plut\u00f4t que le r\u00e9cit sombre habituel. Elle voulait crier haut et fort qu\u2019il est possible de passer \u00e0 travers une situation socio-\u00e9conomique difficile quand on a les outils n\u00e9cessaires et un bon syst\u00e8me de soutien, comme Scott Mission, \u00e0 ses c\u00f4t\u00e9s.<\/p><p>Une fois les supports choisis \u2013 les autobus, les arr\u00eats d\u2019autobus, les journaux et les r\u00e9seaux sociaux \u2013 c\u2019\u00e9tait au tour de Phil de proposer la strat\u00e9gie et l\u2019aspect g\u00e9n\u00e9ral de la campagne.<\/p><p>L\u2019\u00e9tape la plus importante consistait \u00e0 d\u00e9terminer \u00e0 qui nous voulions que le message s\u2019adresse. Afin d\u2019atteindre le public cible, les adultes de 35 ans et plus (dont une majorit\u00e9 de femmes), nous avons opt\u00e9 pour des messages audacieux et des images accrocheuses. Comme nous \u00e9tions convaincus que ce public sympathiserait avec une m\u00e8re et son enfant, Scott Mission a demand\u00e9 \u00e0 une famille ayant d\u00e9j\u00e0 b\u00e9n\u00e9fici\u00e9 des services de Scott Mission de participer \u00e0 une s\u00e9ance photo.<\/p><p>Phil a ensuite imagin\u00e9 ce slogan coup de poing :\u00a0<span style=\"color: #00a9ce;\"><strong>\u00ab On ne choisit pas d\u2019avoir faim, mais on choisit de donner. \u00bb<\/strong><\/span>. L\u2019utilisation d\u2019un message aussi franc, associ\u00e9 \u00e0 l\u2019image d\u2019une m\u00e8re au ventre creux et de son enfant, a imm\u00e9diatement attir\u00e9 l\u2019attention de notre public cible. Nos destinataires ont ressenti le besoin d\u2019aider. Autre avantage non-n\u00e9gligeable : Scott Mission a la possibilit\u00e9 \u00e0 de r\u00e9utiliser ou d\u2019adapter ce slogan dans de futures campagnes, lui permettant ainsi de renforcer la notori\u00e9t\u00e9 de sa marque et d\u2019augmenter l\u2019engagement des donateurs chaque ann\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f6949d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2f6949d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe8f40 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ffe8f40\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019annonce parue dans le Nationalpost.com a suscit\u00e9 plus de 2,8 millions d\u2019impressions!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74155ab e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"74155ab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f05ed8f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f05ed8f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La publicit\u00e9 du Toronto Star a g\u00e9n\u00e9r\u00e9 57,9 millions d\u2019impressions du public cible, sans oublier qu\u2019elles \u00e9taient durables : 47 % des lecteurs du Saturday Star se sont souvenus d\u2019avoir vu la publicit\u00e9 de Scott Mission.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b163236 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"b163236\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d79d2a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8d79d2a\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd196b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5fd196b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Annonces dans les journaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2041856 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"2041856\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-441016f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"441016f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a79f4c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"3a79f4c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"217\" height=\"192\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/Group-2940.png\" class=\"attachment-full size-full wp-image-59140\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992dd1b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"992dd1b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"374\" height=\"380\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/TorSun-1.png\" class=\"attachment-full size-full wp-image-59148\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/TorSun-1.png 374w, https:\/\/phil.ca\/wp-content\/uploads\/TorSun-1-295x300.png 295w\" sizes=\"(max-width: 374px) 100vw, 374px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabaeec elementor-invisible elementor-widget elementor-widget-image\" data-id=\"aabaeec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"298\" height=\"473\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/NationalPost-1.png\" class=\"attachment-full size-full wp-image-59144\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/NationalPost-1.png 298w, https:\/\/phil.ca\/wp-content\/uploads\/NationalPost-1-189x300.png 189w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8d14ad e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"d8d14ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce58d21 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ce58d21\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0890f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7c0890f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vid\u00e9o YouTube<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ebb627 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6ebb627\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a67176 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1a67176\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En compl\u00e9ment des images statiques, Phil a assur\u00e9 la direction artistique d\u2019une vid\u00e9o publi\u00e9e sur YouTube. Notre strat\u00e9gie consistait \u00e0 placer le public devant un fait ind\u00e9niable et percutant : nous avons tous besoin de manger et les c\u00e9l\u00e9brations de fin d\u2019ann\u00e9e font ressentir ce besoin davantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72a560 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a72a560\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"260\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/ScottM_youtubestats_FR.png\" class=\"attachment-full size-full wp-image-59185\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/ScottM_youtubestats_FR.png 2000w, https:\/\/phil.ca\/wp-content\/uploads\/ScottM_youtubestats_FR-1280x167.png 1280w, https:\/\/phil.ca\/wp-content\/uploads\/ScottM_youtubestats_FR-980x127.png 980w, https:\/\/phil.ca\/wp-content\/uploads\/ScottM_youtubestats_FR-480x62.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2000px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f260d87 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f260d87\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc760c9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bc760c9\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6088bf elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c6088bf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Affiches du m\u00e9tro et des bus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-590a086 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"590a086\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf6d41 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9bf6d41\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"714\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/subway-ad-mockup.png\" class=\"attachment-full size-full wp-image-59138\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/subway-ad-mockup.png 1071w, https:\/\/phil.ca\/wp-content\/uploads\/subway-ad-mockup-980x653.png 980w, https:\/\/phil.ca\/wp-content\/uploads\/subway-ad-mockup-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1071px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700ab7d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"700ab7d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"1071\" height=\"715\" src=\"https:\/\/phil.ca\/wp-content\/uploads\/BackBus-mockup.png\" class=\"attachment-full size-full wp-image-59134\" alt=\"\" srcset=\"https:\/\/phil.ca\/wp-content\/uploads\/BackBus-mockup.png 1071w, https:\/\/phil.ca\/wp-content\/uploads\/BackBus-mockup-980x654.png 980w, https:\/\/phil.ca\/wp-content\/uploads\/BackBus-mockup-480x320.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1071px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f724b2a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f724b2a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-452cea0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"452cea0\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:164,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fa3dc elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e5fa3dc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc63105 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bc63105\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c6efe elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"69c6efe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phil est fier d\u2019avoir collabor\u00e9 avec Scott Mission \u00e0 cette campagne. Ensemble, nous avons appris \u00e0 prendre des risques et \u00e0 nous engager \u00e0 produire des communications plus courageuses et plus percutantes, et les r\u00e9sultats le d\u00e9montrent :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7881f68 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7881f68\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Les revenus provenant de dons ont augment\u00e9 en d\u00e9cembre 2022<\/strong><br \/>les annonces que nous avons cr\u00e9\u00e9es ensemble ont compl\u00e9t\u00e9 les autres efforts de collecte de fonds, comme le publipostage et les envois massifs de courriels.<\/p><p><strong>Commencer par la strat\u00e9gie \u00e9tait une bonne d\u00e9cision<\/strong><br \/>nous avons \u00e9t\u00e9 tr\u00e8s fiers de voir une campagne aussi fructueuse prendre son envol, permettant aussi de r\u00e9utiliser le message pour les campagnes ult\u00e9rieures (on ne change pas ce qui fonctionne!). L\u2019organisation pourra \u00e9galement r\u00e9aliser de bonnes \u00e9conomies \u00e0 l\u2019avenir : elle n\u2019aura pas \u00e0 r\u00e9investir chaque ann\u00e9e dans de nouvelles strat\u00e9gies.<\/p><p><strong>Il faut oser la cr\u00e9ativit\u00e9<\/strong><br \/>les donn\u00e9es ne mentent pas, les histoires pleines d\u2019espoir mobilisent plus que les r\u00e9cits tristes. Quand on montre aux gens qu\u2019ils peuvent avoir un impact concret et positif sur leur communaut\u00e9, ils sont pr\u00eats \u00e0 s\u2019engager. Les histoires \u00e9mouvantes restent longtemps dans nos c\u0153urs, et nous poussent \u00e0 l\u2019action.<\/p><p>La puissante campagne de Scott Mission d\u00e9montre que lorsqu\u2019on alimente les c\u0153urs d\u2019espoir gr\u00e2ce \u00e0 une action cibl\u00e9e, on peut r\u00e9ellement nourrir plus de personnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e16c7a6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e16c7a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f2c2a5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7f2c2a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2516f elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1c2516f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:400}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d88b3e7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"d88b3e7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fca4f37 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fca4f37\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9871851 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9871851\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visitez le site <a href=\"https:\/\/scottmission.com\/\" target=\"_blank\"><u>scottmission.com<\/a><\/u> pour obtenir des ressources, des informations et d\u2019autre infos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un organisme de bienfaisance chr\u00e9tien non confessionnel dont la mission est de r\u00e9pondre aux besoins de la communaut\u00e9, Scott Mission propose une vari\u00e9t\u00e9 de programmes qui offrent un soutien et des provisions aux personnes sans-abri, aux familles \u00e0 faible revenu, aux enfants et aux jeunes. Des garderies aux banques alimentaires, en passant par de l\u2019h\u00e9bergement s\u00e9curitaire, Scott Mission, situ\u00e9 au centre-ville de Toronto, joue un r\u00f4le essentiel pour appuyer la communaut\u00e9.<\/p>\n","protected":false},"author":22,"featured_media":59758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[157],"tags":[],"class_list":["post-64775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts\/64775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/comments?post=64775"}],"version-history":[{"count":7,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts\/64775\/revisions"}],"predecessor-version":[{"id":64874,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/posts\/64775\/revisions\/64874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media\/59758"}],"wp:attachment":[{"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/media?parent=64775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/categories?post=64775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phil.ca\/fr\/wp-json\/wp\/v2\/tags?post=64775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}