Case study
AQPSC & Members
Building Collective Impact
Community Social Pediatrics (CSP) is an integrated social medicine model centred on the needs of the child and focused on the resilience of the child, the family and the community. It combines the expertise of medicine, law and the social sciences to identify, reduce or eliminate sources of toxic stress or risk factors that affect the development and well-being of children from disadvantaged backgrounds. Founded in 2018 on the initiative of its members, the Association québécoise des centres de pédiatrie sociale communautaire (AQPSC) is the association of community-based social paediatric centres (CPSCs) in Quebec. The AQPSC is an independent non-profit organization that brings together, represents and supports some 40 CPSCs, including CPSC de Verdun, Les Petits Renards, CPSC Centre Sud, and CPSC Argenteuil.
Look
AQPSC first hired Phil to conduct training workshops for its members.
This initial relationship then expanded into multiple mandates within the association’s membership.
Phil began to thoroughly explore the needs of the AQPSC and its members, followed by an even deeper dive into the specific realities faced by three individual member organizations.
This constellation of projects within one membership association allowed Phil to identify common challenges across the organizations and work on elevating them collectively.
For the AQPSC and three of its members, Phil:
Facilitated two workshops for all members
Implemented one annual fundraising campaign
Updated and now host one website
Devised one communications plan
Developed two organizational strategic plans
Created two fund development plans and helped implement some of the planned fundraising initiatives
Think
As Phil worked more closely with AQPSC and its members, our understanding of social pediatrics grew, allowing our team of social sector experts to provide even more tailored and effective solutions.
Through strategic thinking exercises, interviews, and focus groups with two of the member organizations, Phil collaboratively built comprehensive development strategies with their main careholders.
A targeted campaign with the third organization further deepened Phil’s understanding of the sector’s realities and challenges.
Plan
Phil helped each organization develop unique, targeted plans for their key audiences.
This involved fleshing out audience personas and expanding the organizations’ understanding of potential foundation and corporate support. Phil ensured that each plan was not just strategic but also practical and actionable.
Do
Phil created various materials to help these organizations implement their strategies and fundraising campaigns.
Campaign materials included everything from an ambassador’s kit and visual assets, to copy for outreach emails, social media, and thank yous, to guidelines and appeal letters built for specific foundations.
Phil also assisted with the carrying out of several initiatives that were co-developed with the member organizations, ensuring that the strategies were effective and sustainable.
By offering training to all AQPSC members, Phil brought the membership together, elevating everyone’s knowledge on key topics, boosting relationships between members and the association, and raising the bar across the board.
“I loved Kim’s openness and receptiveness to adapting the training content to our reality. Moreover, our members greatly enjoyed the two conferences. Kim even did us a favour by staying longer than planned at our conference (to answer our members’ questions about peer-to-peer fundraising).”
Jean-Christophe
Coordonnateur des services de soutien au développement
AQPSC
Ambassador kit & outreach emails
Social media campaign
Phil’s collaboration with AQPSC and its member organizations showcases the power of unity and strategic support. Through a combination of collective training and individualized attention, Phil helped these organizations not only overcome their challenges but also thrive together.
If you’re interested in exploring how Phil can work with your association and its members to strengthen relationships, address priorities, and unite your community, reach out to Phil today.