We don’t just make things look pretty.
We inspire communities.

To get eyes on your brand and your brand into minds and hearts, effective communications is critical to engaging your audience in a meaningful way. We look at where you want to go and identify the people you aim to inspire into action, then chart a course towards a future where your organization and community are closely connected and actively engaged.

We believe in starting slow to move fast

We spend time getting to know your organization before leading you past the obstacles blocking your way to wide-scale impact. Success takes time and the amount of effort we put into thinking, planning, and engaging your careholders pays off big in the end. We get it right the first time.

How you know if you need us

• You send out newsletters, but no one’s opening them.

• Your website says everything, and somehow, nothing at all.

• Your social media feels like shouting into the void.

• Your logo, tone, and visuals all tell slightly different stories.

• People confuse you with another organization or still think you do what you did five years ago.

• You struggle to explain what makes you different, or why people should care.

• Your team is busy creating content, but it’s not moving the needle.

• You’ve got an amazing impact story, but no clear way to tell it.

If any of this sounds familiar, the problem isn’t your effort, it’s your brand and communications working against each other. We help you find your focus, clarify your message, and bring your brand to life so your audience not only notices you, but remembers you.

What we do

Our team of social sector experts can help you with everything from:

• Communications Planning

• Social Media Strategy

• Email Marketing Strategy

• Campaign Support

• Branding & Visual Identity

• Copywriting & Content Creation

• Translation

•Website Design & Integration

How we do it

Effective communications and branding start with understanding. Our LOOK, THINK, PLAN, DO approach guides you from insight to action, helping you clarify your message, connect with your audience, and make an impact.

LOOK

We begin by getting to know your organization, your audiences, and your current communications landscape. Through research and conversations, we build a clear understanding of where you are today.

THINK

Next, we clarify your goals. We define what success looks like for your team, leadership, and community, and identify opportunities to make your communications and branding more strategic and effective.

PLAN

With clarity in hand, we design the roadmap. From key messaging and positioning to campaign strategies and content planning, we create a plan that positions your organization for meaningful engagement.

DO

Finally, we bring the plan to life. Whether it’s branding, copywriting, social media, or email marketing, we provide the tools, expertise, and support to turn strategy into action.

What our clients are saying

“Phil really took the time to understand our organization, our team, and our needs. They made sure to involve the entire team throughout the process, which made the collaboration feel smooth and inclusive. Everything from logo design, to choosing our colour palette, to copywriting, and the overall website design, every element was carefully thought out and aligned with our vision. The experience was positive from start to finish.”
Nelly Naze, People & Strategy Manager, Britannia Woods Community Services
“Developing a brand identity is incredibly hard. Phil’s collaborative approach and range of creative ideas made it an engaging and priceless experience. Phil guided, prodded, and inspired us to go with a brand that embodies the vision behind our consulting services and focuses on all the things we accomplish. We’re just thrilled with the look and feel of Generations Effect and can’t thank Phil enough for partnering with us on this extraordinary journey.”
Erika Kramer, Director, Generations Effect
“The professionalism of the Phil team and their ability to identify CECI's strengths and weaknesses when it came to communications was remarkable. It’s clear that the Phil team has extensive experience with Canadian non-governmental organizations—an important asset for understanding an organization like CECI. Everyone who participated in the meetings demonstrated a strong understanding of the issues as well as skills tailored to our needs.”
Tarik Marc, Network Engagement Advisor, Centre d'étude et de coopération internationale (CECI)
“I enjoyed the creative process of bringing to life our brand and creating a shared story and narrative that our clients can relate to. Phil is a professional team with well-established strategies and tools to help organizations build their brand.”
Nathalie Fauteux, Director of Operations, Inicio

FAQ

You’ve got a question, we’ve got the answer.

How long do your communications plans take to produce?

The timeline depends on how deep you want to go and the type of plan, whether it’s a full organizational communications strategy or a campaign-specific plan. It also depends on the size of your organization and the number of stakeholders we need to consult to ensure the plan aligns with your mission and goals. On average, our organizational plans take about three to four months.

Milestone anniversaries are the perfect opportunity to refresh your brand. Our rebranding process is highly collaborative. We engage your stakeholders through interviews, surveys, and interactive sessions like our Brand Heart Workshops to ensure your new brand reflects your organization’s mission, values, and vision for the future.

Our pricing is based on the value we provide, not by the hour. All of our collaborators are social sector experts with decades of experience working with organizations like yours, so we know exactly what you need and how to get you there. To give you a sense of scale, communications plans start at $5,000, and our turnkey, year-long communications services, which cover strategy, content, and execution, start at $35,000/year, often costing less than hiring a full-time employee.

Absolutely. We tailor our approach to your organization’s capacity, offering flexible support, training, or our “Rent-a-Brain” consulting service. This allows you to access expert guidance and strategic input without overextending your team.

Don’t know where to start? Rent Phil’s brain!

Get expert guidance on your communications and branding — from reviewing graphics or digital campaigns, giving feedback on strategies, offering tips on a specific topic, to brainstorming ideas together. Sessions are flexible, from 3 to 40 hours, so you can get the support you need to move your project forward with confidence.