Creating a compelling case for support: the key to successful fundraising

Explaining why you have to raise money is never really as simple as it sounds.

Your case for support has to be presented in a clear, concise, and convincing manner. Often, people working within an organization are too close to the day-to-day activities and have difficulty bringing out the broader emotional arguments that can appeal to some donors. Asking for outside support on the creation of a case for support is often a smart decision. 

Saying “We need money” is not enough. That argument alone will not convince anyone to give to your cause.

In a world where transparency is key, your stakeholders want to know exactly what you want, why you want it and how you will use it. Striking the balance between the different elements that must be present in a case for support is often more art than science. Depending on the audience you need to consider how to present your organization, the impact it has achieved, and the need for financial support to continue to offer an essential service to your community. Voice, tone, and context framing are essential to make your case for support persuasive.   

But faced with the multiple needs of your organization, it’s sometimes difficult to decide which approach to take. Here are questions that are important to consider before creating an effective case for support:

  • How long have you been using your current case for support and how well is it working?  
  • What other fundraising campaigns do you have and what messaging is being promoted? How do those campaigns compliment your current case for support?
  • What do you know about the audience for your case for support? 
  • How many employees, board members, and other supporters can you count on to participate in the development of your case for support? 
  • What is your fundraising timeline (short term, long term)?
  • What are the strengths, weaknesses, opportunities and threats related to your project ?

Your organization’s leadership, board of directors, team, and volunteers should all be working towards the organization’s mission. Having a solid case for support makes it easier to share a clear vision with potential donors and use consistent messaging to communicate your priorities and purpose as an impactful organization.

Reach out today to discuss how Phil can assist in creating a compelling case for support for your organization.