Creating a compelling case for support: the key to successful fundraising

What is a case for support? Very simply, it’s explaining why you have to raise money. But it’s really never that simple is it?

Your case for support has to be presented in a clear, concise and convincing manner. Often, people working within the organization are too close to the day-to-day activities and have difficulty bringing out the emotional arguments that appeal to donors which is why it’s important to ask for outside help.

Saying “We need money” is not enough. That argument alone will not convince anyone to give your cause.

In a world where transparency is key, your stakeholders want to know exactly what you want, why you want it and how you will use it.

We know non-profits can feel so overwhelmed by all the needs that it can be hard to cut through the clutter and create clear messages. We are here help you!

With the help of Phil’s team, we’ll start to paint a global portrait of the situation and then go into the details that appeal to your target audiences. By working with a team of professionals, you will gain clarity and can put your energy on more urgent things that require your team’s attention.

Some questions we’ll want to explore with you to better serve you:

  • What did your previous efforts to raise money do?
  • How long have you been using the same case for support? – donors like to see progress;
  • Are there similar campaigns being promoted at the same time as yours?
  • How many reliable people (members of the board for example) support your project?
  • What human resources do you have?
  • Do you have the necessary technological means (Internet, direct mail) to complete your fundraising plan?
  • What are your competitors in your sector up to?
  • Which friends, donors and future donors already support your cause?
  • When do you need the funds for (short term, long term)\?
  • How is your reputation?
  • What are your strengths, weaknesses, opportunities and threats to your project (SWOT analysis)?
  • What is your timeline and important dates for your fundraising activities?

Once we have covered these points, we’ll have a better idea of ​​the case for support to be developed.

The administrative leadership, the board of directors, the team and the volunteers should all be working towards the organization’s mission, and this work is made easier when they share a clear vision for the ask and a coherent message.