The Association of Fundraising Professionals (AFP) represents 30,000 members in over 200 chapters in Canada, the United States, Mexico, and China working to advance philanthropy through advocacy, research, education, and certification programs.
Phil is proud to be an AFP sponsor and we’re excited to announce that our Founder and Creative Director, Kim Fuller, will be giving not one, but two sessions during the conference.
Kim’s first session is: Creating a Communications Plan That Works
Session Description: Great communication plans just don’t appear out of thin air. They are carefully crafted and constructed. A communication plan is a necessary means to generating results for your organization and is a high-level document to help steer your marketing to help your organization take branding and fundraising to a new level. This workshop will help you gain: a clear path forward for your communications; concrete, measurable objectives so you know what you are working towards; stronger connections with your stakeholders and prospects, leading to more participation, increased donations and/or greater advocacy; a more productive effort — making the most of your team, your time and your budget; a concise overview of your work to engage volunteers, supporters and potential donors.
Session Code: G-06
Session Topic: Marketing & Communications
Session Level: Green (Practical)
Session Type: Workshop (1.5 hours)
Session Date: Monday, Nov. 24
Session Time: 2:00 pm – 3:30 pm
Kim’s session session is: Third Party Fundraising: A Beacon of Hope
Session Description: The Lighthouse Children and Families, a Montreal based non-profit organization, contributes to the wellbeing of children afflicted by illnesses requiring complex treatment, and provides respite and support to their families. Providing services to families and palliative care to children is a noble cause that rallies a great number of people. Over the years, this has resulted in a steady increase in third party requests to raise funds for The Lighthouse. It’s a nice problem to have, but with so many people motivated to raise funds on their behalf these generous hearts relied heavily on The Lighthouse’s internal resources to raise the money. Our mandate was to find a solution: reduce repetitive administrative tasks, grow participation, increase brand awareness and inspire more people to get involved. This case study will explain how we developed the strategy and tools to help them not only reach their fundraising goals, but surpass them.
Details here: https://www.phil.ca/third-party-fundraising-a-beacon-of-hope/
Session Code: CS-08
Session Topic: Special Events
Session Level: Yellow (Strategic)
Session Type: Case Study (40 minutes)
Session Date: Tuesday, Nov. 25
Session Time: 4:00 pm – 4:40 pm
Not a member? Watch this video to find out why you should!
Looking forward to seeing you there!