Our blog
Phil tells you like it is
Our posts will make you think, question the status quo, keep an eye out for trends, and invite you to improve yourself – it’s all here.
All things B Corp: Gearing up for Phil’s 2023 recertification
Benefit Corporation (B Corp) certified companies prioritize people and environment over profit. Essentially, B Corps are ethical suppliers. Considering the planet, people, and profit as the three focal points of protecting sustainability, B Corps understand that...
Which social media channels should your non-profit use?
Social media is changing at such a rapid rate that it can feel impossible to keep up. Don’t worry, your organization doesn't have to be active on all social media platforms to be successful. Make the most of your social media presence with these tips! First, identify...
Phil is a recipient of the 2021 Canada’s Volunteer Awards (CVA)!
Each year, the CVA awards individual volunteers, non-profit organizations, and businesses across the country who have offered exceptional time and energy to helping communities. Karina Gould, Minister of Families, Children and Social Development granted us this award...
5 Myths Busted: HR in the Social Sector
Big or small, your nonprofit organization must invest in human resources to retain skilled, dedicated employees. Social impact organizations are seeing a 24% annual employee turnover, according to Nonprofit HR’s 2022 survey. Despite this knowledge, only 21% of...
Retaining Donors: 4 Important Strategies for Nonprofits
Your nonprofit relies on the generosity of donors to operate. With frequent donations, your nonprofit can reliably fund its events and programs, helping make a difference in the community. But, after you receive these donations, are you doing everything you can to...
Running a Hybrid Auction: 6 Best Practices for Nonprofits
Before 2020 and COVID, the status quo for nonprofit auctions was simple: Have an event, include an auction, invite your sponsors, donors, and supporters, allow them to bid on the auction, call the event a success, and go home. Then, repeat next year. Same characters,...
Blueprint your best year-end ask: Phil shares how to stand out from the crowd in new webinar
So you want to get in on the biggest fundraising opportunity of the year? The numbers show us 12% of all giving happens in the last three days of the calendar year. Maximizing your year-end ask campaign can do wonders for your fundraising, and while starting several...
Strategize your rebrand: How Zeffy navigated the challenge
It can feel daunting to decide a rebrand is the best course of action for your organization. While crafting a robust strategy should precede any initiative towards a new brand, it is not always an intuitive first step. Our trusted partner, Zeffy, discusses the...
Beyond awkward – Donor Sexual Harassment in the Nonprofit Sector
It's not every day you see a university institution hand back a check for a half million dollars. But a Quebec institution recently had to do just that when it found itself in a sticky situation because of a donor who had the impression his donation had bought him...
Why You Should Care About Your Branding Process
Branding is one of the most important elements any organization must consider in order to successfully achieve its mission. Yet it is often overlooked - potentially affecting fundraising opportunities and more. Indeed, since a strong brand has a major impact on the...









