Portfolio
Black Theatre Workshop
Visual Identity & Web Development
![BTW_Logo_Black_WithSwoosh_English_Colour](https://phil.ca/wp-content/uploads/BTW_Logo_Black_WithSwoosh_English_Colour.png)
Objective
The Black Theater Workshop is Canada’s longest running Black theatre company and is committed to reflecting Black culture and community by developing and providing visibility for Black Canadian artists. Phil redesigned their brand and revamped their website in honor of their 50th anniversary.
Outcome
By first developing a sound strategic plan with Phil, the creation of a fresh logo and modern website was a privilege for our team to work on. Print and digital marketing tool mock-ups were developed as well as logo guidelines to provide the organization with consistent branding parameters.
When asked about the public reception of the rebranding, the theatre company simply answered; “a website is the face of an organization, Phil gave us much needed new makeup.” The show can go on!
Logo & Variations
![Group 2940](https://phil.ca/wp-content/uploads/Group-2940.jpg)
![Group 2939](https://phil.ca/wp-content/uploads/Group-2939.jpg)
Visual Elements
![Image 2](https://phil.ca/wp-content/uploads/Image-2.jpg)
Primary
![Group 2943](https://phil.ca/wp-content/uploads/Group-2943.jpg)
![Group 2942](https://phil.ca/wp-content/uploads/Group-2942.jpg)
![Group 2941](https://phil.ca/wp-content/uploads/Group-2941.jpg)
![Group 2944](https://phil.ca/wp-content/uploads/Group-2944-1.jpg)
![SeamlessPattern1](https://phil.ca/wp-content/uploads/SeamlessPattern1.png)
Applications
![03_Outdoor_Advertising_Mockup-min](https://phil.ca/wp-content/uploads/03_Outdoor_Advertising_Mockup-min-scaled.jpg)
![BTW_Exploration_Poster_v01](https://phil.ca/wp-content/uploads/BTW_Exploration_Poster_v01-scaled.jpg)
![BTW_Portfolio_Web1](https://phil.ca/wp-content/uploads/BTW_Portfolio_Web1.jpg)
![BTW_Exploration_TICKETS_v01b](https://phil.ca/wp-content/uploads/BTW_Exploration_TICKETS_v01b-scaled.jpg)
Discover
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