Our blog
Phil tells you like it is
Our posts will make you think, question the status quo, keep an eye out for trends, and invite you to improve yourself – it’s all here.
Pitfalls of paid online advertising
With such a wide variety of options available in online advertising today it is not surprising that many not-for-profit organizations feel like they are at the casino when allocating their precious marketing budget. Each type of online advertising avenue has pitfalls...
Creating value without events during a pandemic
Many nonprofit professionals are racking their brains trying to figure out how to create value when they can’t host events. For years, charities have relied on transactional-experiential exchanges that have now been shattered by this pandemic. It’s time to get...
Is Copywriting The Secret To Increasing Your Donations?
– by Anders Bjella, Digital Marketing, Phil Last month, Peter Singer’s book “The Life You Can Save” challenged my ideas around charitable giving. There is no guidebook for how much we, as members of an affluent society, should give. The societal taboos surrounding...
New research insights for grant-makers
COVID-19 is putting increased pressure on Canadian charities, grant-makers are needed to step up with more money, and to distribute the funds in faster and simpler ways. Furthermore, charities will need grant-makers to fund overheads, staff salaries and the costs of...
Say goodbye to the zombie apocalypse – reviving a paralyzed board
There is nothing more frustrating than having the deep desire to achieve a goal and realizing that there is no way you will attain it in the near future. Many people chose to work or volunteer for non-profits because they recognize that a glaring social issue needs to...
Canada continues to lose its individual donors
Guest post by John Hallward, Chairman of GIV3, President of Sector3Insights There is a measured decline in our charitable behaviour and that has dangerous implications for the future. If we look at the trended data reported by Statistics Canada, based on more...
Board productivity over the summer
With the serious reorganization of pretty much all aspects of our society due to the COVID 19 pandemic, it is clear that boards of not-for-profit organizations will also be forced to restructure and seriously reflect on the scope and amount of work that needs to be...
Receive up to $100,000 through the PACME-COVID-19 Program
The Programme actions concertées pour le maintien en emploi (PACME) aims to provide direct support to organizations that are experiencing a reduction in their activities due to the effects of the COVID-19 pandemic, including self-employed workers, particularly through...
How can we measure what matters?
It seems like common sense. Donors want to know how their donations have helped an organization attain the social change that is important to them. Each organization has their own unique way of going about moving the dial on the big picture, whether it be to end...
Something’s got to change.
Our world is out of balance. Climate, politics, inequalities…We have heard it over and over again - but where do we start making all this change? For us, it was about figuring out that we were different, but not alone. About 4 years ago we found ourselves going...