Creating a donor or customer journey is really about showing love by building a more profound, long term relationship. As a not-for-profit...
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A handy guide to evaluating your comms strategy
With the new year underway it’s important to begin on the right foot in what will probably be a 12-month marathon to catch up on lost...
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Websites are the cornerstone of communications
“Omnes viae Romam ducunt!” The famous expression “All roads lead to Rome” means that all paths or activities lead to the center of things. This...
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Beyond the Traditional Annual Report: Demonstrating impact in a better way
Do the words “annual report” give you the literary equivalent of taking a sleeping pill? Is it the financials, the dry formal letters from the...
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Creating value without events during a pandemic
Many nonprofit professionals are racking their brains trying to figure out how to create value when they can’t host events. For years,...
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New research insights for grant-makers
COVID-19 is putting increased pressure on Canadian charities, grant-makers are needed to step up with more money, and to distribute the funds...
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