Bishop’s University offers students an opportunity to immerse themselves in an idyllic campus while obtaining quality post-secondary education in the areas of fine arts, humanities, social and natural sciences, business, and education.

By collaborating with Phil, the fundraising team at Bishop’s was eager to create a multifaceted spring campaign that encompassed seven different audience segments and included both direct-mail and digital methods to ignite a positive response from their supporters.

From the initial analysis of their previous campaigns along with a thorough understanding of their audience segments, we built a content strategy that resonated with the institution’s style, voice, and tone. 

Interviewing sources, researching statistics, writing copy, designing eye-pleasing layouts, and customizing multiple graphics all played an essential part in delivering a full set of communications assets to execute this successful spring campaign

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