Jean-François Perrault

Account Director, he/him

Jean-François reliably and robustly supports clients in fruitful strategic development that ensures expectations are exceeded every time.

He aims to build strong bonds of trust with each client he works with, guiding them through brainstorming sessions and project preparation meetings, having fun along the way. Jean-François has a unique ability to inspire excellence among the Phil team, ensuring our services soar. Above all, he expertly guides clients with the best approach to have your organisation’s message be not only received, but remembered.

Naturally creative and curious, Jean-François, also known as “JF,” discovered strategic communications to be the perfect avenue for storytelling and action through media. He spent 30 plus years in communications, working with Make-A-Wish Canada for seven years, developing and managing their content to further the foundation’s values and mission. With his background in communications, he has learned to think of account management like a road trip, with the meeting point being the crucial beginning, ensuring no one is left behind.

Building on this logic, he ventured to absorb the importance of diverse, international community-building when living in Northern Ireland, where he assisted in teaching high school French. Also crucial to his story, his fundraising and organising experience gained traction when his three kids were in elementary school and he became involved as a parent.

As much as he is passionate about crafting compelling, strategic communications, he loves to spend time running and enjoying nature. He treasures running because the minute his feet hit the ground he feels freedom, and he delights in pushing his limits. 

A peek into Jean-François’s life

Jean-François is inspired by Henry David Thoreau’s quote, “Rise free from care before the dawn and seek adventure, let the noon find thee by other lakes and the night overtake thee everywhere at home.”