Our blog
Phil tells you like it is
Our posts will make you think, question the status quo, keep an eye out for trends, and invite you to improve yourself – it’s all here.
Phil Pitches in for Giving Tuesday
On December 3, 2013, the first edition of Giving Tuesday marked a milestone in efforts to encourage philanthropic actions. Most people know about Black Friday and Cyber Monday. Now, Giving Tuesday is a new movement for giving and volunteering, taking place each year...
Montreal Forum: Partners in Leadership by Imagine Canada
As philanthropic communications specialists, we at Phil strive to stay on top of the latest trends in the sector. Attending events such as Imagine Canada’s Partners in Leadership forum is just one of the ways we stay current of the topic of philanthropy. This year’s...
Third Party Fundraising: A Beacon of Hope
The Lighthouse Children and Families The Lighthouse Children and Families, a Montreal based non-profit organization, contributes to the wellbeing of children afflicted by illnesses requiring complex treatment, and provides respite and support to their families. The...
Team Work Makes the Dream Work
“No one can whistle a symphony. It takes a whole orchestra to play it.” – H.E. Luccock Before a project even begins, many teams are set up for failure. Lack of support, unrealistic or ill-defined expectations and unclear roles can all sabotage even the most...
When You Wish Upon A Star
Did you know that each of us at Phil volunteer some of our time to help a worthy cause aside from the work we do each day? Meet Tanya, our wonderful and talented coordinator. Besides the immense responsibilities she holds at the heart of our company, she also...
Can Social Advertising be Beneficial for Nonprofits?
When nonprofits ask us to develop a social media strategy, their concerns always include getting measurable benefits from their investment. Analytics tools can help with this. However, there is confusion (especially on Facebook) surrounding the numerous available...
Phil Takes Part in Blog Action Day
Every now and then, someone publishes content online that “goes viral”, attracting thousands, even millions of hits. In recent years, this phenomenon has increased with social media platforms that allow their users to share and discuss content amongst each other. One...
Are you ready… for the back-to-school frenzy?
Louis St-Cyr – Vice-president KCI Montréal Each year, the back-to-school activities of early September bring about a new and unique kind of energy, not usually experienced at any other time of the year. Such frenzy can allow us to step back and dedicate this turnkey...
How to create perfect content, without writing it
Content is King. Long live the King. But sometimes it can be weary to keep a tight content calendar while being inspired in writing it. The writer’s block is a familiar concept, no need to elaborate on that. So what is the solution? It’s simple: don’t write. It is as...
Planning ahead makes cents
I’ll start off by saying that this is not meant to be a rant about how disorganized our clients are, not at all. Most requests are made late simply because design and communications projects are not always top of the to-do list. They are seen as “have-to-do’s”,...